Oway Styling: Hair Styling and Setting Products

Ultra-high performance formulations: apply them before and after drying to create endless styles for your hair.

The Styling & Finish universe introduces 4 NEW SOULS, identified by specific actions and differentiating characteristics:

HANDLE&DEFEND: hair management and defence

NURTURE&SHINE: nourishment and shine

SHAPE&DEFINE: create and define shape

SHIELD&FINISH: defence from atmospheric agents and a final touch of style

Each product has a double benefit on the hair, thanks to the combination of styling results and treating benefits.

The plus of the line: the UpCycling of ingredients

We use discarded products, waste materials, semi-finished products from other sectors for their functional properties, recovering them and giving them value as products of superior quality or usefulness.

The catchment area from which we draw is the food sector: certified local producers, from whom we obtain the active ingredients for each of the four souls of the styling line:

- Olive stone oil

- Alpine apple seed oil

- Orange pulp extract

- Grape-marc extract