This must be the place

An iconic place, a recognised and recognisable environment, a space furnished with values, ambitions, intentions.

Oway The Place is a project which elevates the beauty salon to an icon: the symbol of a conscious identity and the ability to stand out for the quality of its offer, attention to detail and level of service.

The Place is a prestigious dimension that intersects luxury and aesthetic taste with choices capable of not impacting the envir onment.

That extra ordinary place in which to make a difference

This must be the place

An iconic place, a recognised and recognisable environment, a space furnished with values, ambitions, intentions.

Oway The Place is a project which elevates the beauty salon to an icon: the symbol of a conscious identity and the ability to stand out for the quality of its offer, attention to detail and level of service.

The Place is a prestigious dimension that intersects luxury and aesthetic taste with choices capable of not impacting the envir onment.

That extra ordinary place in which to make a difference

Mediterranean Sea

Cradle of timeless luxury

The stylistic code of The Place is a tribute to the sea “between the lands” and to its warm atmospheres: the intensity of the open sea and the play of light of the stretches of water; the colours of the Mediterranean scrub, the scents of aromatic plants, the charm of wild flowers and the solemnity of centuries-old olive trees.

That luxury that translates into the quality of the experience: the only value that will never go out of style. The ancient elegance of the Mare Nostrum emulated in every corner of the world.

Craftsmanship and elegance are the coordinates of a welcoming, essential and enveloping luxury, which gives life to a work environment that is strongly unique, comfortable and far from mass-production.

Objectives

01 - INCREASE VISIBILITY

To be different, being present is not enough: you need to be seen.

An award for the salons which represent the Oway philosophy who wish to take things to the next level by raising their offer and their positioning in the panorama of professional beauty.

Objectives

02 - ACCOMPANY THE EXPERIENCE

Choosing quality creaftsmanship to emphasise the exclusivity of the treatments.

An award for the salons which represent the Oway philosophy who wish to take things to the next level by raising their offer and their positioning in the panorama of professional beauty.

Objectives

03 - IMPROVE THE PROPOSAL

Exclusive products, with transversal lines, for new combinations.

An award for the salons which represent the Oway philosophy who wish to take things to the next level by raising their offer and their positioning in the panorama of professional beauty.

Objectives

04 - RAISE THE LEVEL OF SERVICE

Apply, suggest and anticipate: in the first case the technique is enough, in the second, one stops at the service, in the third, one achieves expert advice level

An award for the salons which represent the Oway philosophy who wish to take things to the next level by raising their offer and their positioning in the panorama of professional beauty.

01 - INCREASE VISIBILITY

What matters is to establish the degree of value with which to impress yourself in people’s memory. This path starts with the activation of the online and offline communication services necessary for the objectives, which are the recognition of the salon in your area and, consequently, the acquisition of new contacts to be introduced to the Oway The Place experience.

01 - INCREASE VISIBILITY

What matters is to establish the degree of value with which to impress yourself in people’s memory. This path starts with the activation of the online and offline communication services necessary for the objectives, which are the recognition of the salon in your area and, consequently, the acquisition of new contacts to be introduced to the Oway The Place experience.

VISIBILITY: The OW LOCATOR section, a reserved in-depth showcase that will present and explain the salon through descriptions, references and images.

PERCEPTION: QUARTERLY SUBSCRIPTION to highly profiled and influential MAGAZINES: prestigious international magazines available to customers, in which it will be possible to find the promotion of The Place project and the exclusive salons that are part of it.

NEW CONTACTS: INSTAGRAM AND FACEBOOK GEOLOCALISED ADV CAMPAIGNS, essential for generating lead generation and for increasing user traffic on the online presentation channels of the salon. On-demand planning of a POSTER CAMPAIGN on a local target.

02 - ACCOMPANY THE EXPERIENCE

To accompany the path in the salon, from reception to resale, Oway The Place puts into play a selection of fine unique pieces in terracotta, the result of skilled traditional Italian manufacturing. Refined and exclusive supports that enrich the service and guide customers through a differentiating sensory experience.

02 - ACCOMPANY THE EXPERIENCE

To accompany the path in the salon, from reception to resale, Oway The Place puts into play a selection of fine unique pieces in terracotta, the result of skilled traditional Italian manufacturing. Refined and exclusive supports that enrich the service and guide customers through a differentiating sensory experience.

RECOGNITION: A hand-made ROUND PLATE: the business card and the distinctive brand of the salons participating in the project, a unique mix of originality, elegance and naturalness of the components.

CARE IN THE RECEPTION: A precious WELCOME SET, 100% in handcrafted terracotta, handmade in Italy, for a welcome with a strong added value.

EXCLUSIVITY OF THE PROPOSAL: The menu of DEDICATED TREATMENTS AND RITUALS, inspired by the atmospheres of haute cuisine: a elegant and exclusive support, to anticipate the gestures of a refined offer studied in detail.

RESALE SUPPORT: The REUSABLE AND MULTI-PURPOSE BAG is the Made in Italy accessory designed to export the unique identity of the salon, but it is also the essential purchase complement for an accurate sale.

EXCLUSIVE USES AND NEW COMBINATIONS: The availability of a luxurious catalogue of products for exclusive use by The Place allows salons to create unique rituals but also to emphasise the uses of the other lines, combining them in an original and effective way and generating new opportunities for resale.

UNIQUE RITUALS: The Place salons rely on a menu of dedicated treatments and rituals, inspired by the refined atmospheres of luxury hotels and restaurants and essential for guaranteeing a differentiating level of service.

04 - RAISE THE LEVEL OF SERVICE

The customised consultancy is the aspect that defines the real difference of The Place compared with any other high ranking professional networking formula. The added value that allows optimising the tools available to the salon and investing in improving the service.

04 - RAISE THE LEVEL OF SERVICE

The customised consultancy is the aspect that defines the real difference of The Place compared with any other high ranking professional networking formula. The added value that allows optimising the tools available to the salon and investing in improving the service.

PREVIEWS: with a reserved NEWSLETTER, The Place salons will be entitled to dedicated communications and to an exclusive preview of product launches and news from the Organic Way world.

ON-DEMAND ASSISTANCE: In the RESERVED AREA the salon staff will have exclusive access to specific communication materials, available for consultation and download.

SPONTANEOUS CONSULTING: spontaneous, constant and personalised support for communication, training, visual merchandising and resale activities is reserved for The Place salons, fully in line and in synergy with the activities promoted by Oway.

The Place: philosophy of the Oway Salons

This must be the place

This must be the place