Organic way

CARBON NEUTRAL COMPANY

The name Organic Way has a very precise meaning: it is a way of approaching everyday life and of approaching cosmetics. We start from an eco-design mindset based on 100% sustainable standards, immersing ourselves in the healthiest green options available, minimising the impact to our plant and putting all this together with quality, innovation and every day design, in every choice and action we undertake, starting from the company itself.

While travelling the road of Circular Agricosmetics, we discovered that good habits are contagious. We learned to go beyond that which seemed impossible and to bring to life processes – as well as products – that are efficient, but also sustainable. To achieve this, a focus on tireless research and coherence is needed, proceeding in circles, without ever retracing the same itinerary. And showing the outside world the essence of the values, actions and places that guide our everyday choices.

We cancel 100% of the carbon emissions generated by our company through eco-design, the use of 0 Km raw materials from organic and biodynamic agriculture, virtuous production processes, the use of renewable energy, the choice of sustainable packaging and materials, offset projects.

CARBON NEUTRAL COMPANY OWAY

Oway carbon neutral company
Photovoltaic panels OWAY company

What does cancelling CO2 emissions mean?

It means that we have revised and improved all company processes in order to minimise CO2 emissions released into the atmosphere. The inevitable residual quota of CO2 is zeroed by investing in projects which neutralise it in equal amounts.

Which phases are balanced out?

The Oway initiative involves the whole supply chain. That's why we're proud to call ourselves a CARBON NEUTRAL COMPANY.

How does the process work?

Through a specialised company, we analysed the entire product life cycle (LCA) and, for each phase, we calculated the amount of GHG (Green House Gases) emitted: then OWAY took steps to improve, to zero and to offset that footprint. In order to achieve these goals, it was necessary to modify some processes by acquiring new, more sustainable strategies, optimising materials and procedures, thereby reducing or cancelling the carbon footprint of the various phases. 

Emission reduction projects

For the CO2 quotas that cannot be cancelled with our internal processes, we finance verified emission reduction projects. These investments support environmental projects in developing countries. 

Why is it so important?

Oway has always been aware of its impact and has always been actively engaged in reducing its carbon footprint. We believe that if we all work together towards a positive change, we can make the world a better and healthier place.

India carbon neutrality

FIRST STAGE IN INDIA

Rice husk: the local ingredient for pollution-free energy production

We started out from India, the land of fragrance, temple of the five senses and a triumph of fabrics and colours.

In the north of this continent within a continent, in the states of Punjab and Uttar Pradesh, a zero-impact fuel abounds that does not emit CO2 into the atmosphere: rice husk, the hard shell that covers the grains. Biomass, therefore: the fuel of our times.

The project funded by Oway is based on the installation of two cogeneration systems that use rice processing waste (the husk) and transform it into zero-impact bio-compost to produce electricity and heat for local consumption.

The project creates environmental, social, economic and technological well-being in the area:

  • Eliminating the use of coal and considerably reducing CO2 emissions
  • providing employment and improving the living standards of local communities
  • encouraging the choice of advanced and green technologies, with long-term benefits

With the priceless satisfaction of knowing that the seventeenth-century fort in Patiala (Punjab), already modernised according to the taste of the maharajas, has now become not only a repository of history and tradition, but also proof of a technological, sustainable and virtuous project.

FIRST STAGE IN INDIA

Rice husk: the local ingredient for pollution-free energy production

We started out from India, the land of fragrance, temple of the five senses and a triumph of fabrics and colours.

In the north of this continent within a continent, in the states of Punjab and Uttar Pradesh, a zero-impact fuel abounds that does not emit CO2 into the atmosphere: rice husk, the hard shell that covers the grains. Biomass, therefore: the fuel of our times.

The project funded by Oway is based on the installation of two cogeneration systems that use rice processing waste (the husk) and transform it into zero-impact bio-compost to produce electricity and heat for local consumption.

The project creates environmental, social, economic and technological well-being in the area:

  • Eliminating the use of coal and considerably reducing CO2 emissions
  • providing employment and improving the living standards of local communities
  • encouraging the choice of advanced and green technologies, with long-term benefits

With the priceless satisfaction of knowing that the seventeenth-century fort in Patiala (Punjab), already modernised according to the taste of the maharajas, has now become not only a repository of history and tradition, but also proof of a technological, sustainable and virtuous project.

Recovery and automation: our production model

 

The urban fabric and industrial areas bear the marks of economic and social changes. It is often the case that companies, as they expand, must make specific choices that impact the local territory where they operate. In our continuous evolution, one key aspect that we have never lost sight of is attention to the ecosystem. While imagining our new home, we looked around and we saw the opportunity to redevelop a number of the existing buildings, instilling new life into abandoned environments and attributing a new production model to spaces that had been left in abandonment.

Today, the company’s energy needs are in large part guaranteed by the use of photovoltaic panels and, for any excess needs, we rely exclusively on external sources of green energy, which complete the efficiency of a production chain consisting of 100% renewable sources. This allows us to produce each and every Oway product entirely using green energy.

To tackle heat loss, we installed windows with stratified glass, which maintain an optimal internal temperature, as well as plywood panels (PEFC certified) in full respect of sustainable forest management. Automation and industry 4.0 took care of the rest, allowing us to program all electrical and thermal systems remotely. Thanks to technological innovation, every little choice, made according to the logic of recovery, has guided us towards a new – and responsible – development model.

Azienda Organic Way

Before / After

Before / After

Before / After

Before / After

Before / After

Before / After

Oway headquarter

Our company’s plastic free life

Kit ecologico Oway
Organic Way azienda plastic free

A home can be called as such only when everything that is part of it reflects the values of those who live there.

The colours, materials, lights, furnishings, green areas, natural walkways and relaxation areas enclosed within our facilities have been conceived with the aim of reducing the polluting impact outside and inside the walls of our habitat, but even more, to promote an ecological and responsible lifestyle.

Anyone who works for Oway can count on the availability of a personal ecological kit, which completely eliminates the use of plastic from our offices, and on running water treated on site as an alternative to plastic bottled water.

Gradually, every corner of the company has welcomed a small botanical microcosm inside it, transforming into a pleasant and liveable refuge: a working environment that is an oasis of well-being, helping to bring people in contact with nature and inspiring them to care for their plants.

Sharing your office with a plant means rediscovering a sense of serenity and balance and learning how to take care of vegetation: an opportunity that none of us should neglect, today more than ever.

Working in an experiential garden

 

The fields of the Ortofficina, our estate immersed in Bologna’s hills, are our heritage, the biodynamic mine from which we extract the precious raw materials used to produce Oway’s agricosmetics.

Breathing in its energy has inspired us to also reproduce it inside the company, in the places where our circular project takes shape on a daily basis. Our company park thus came to life, populated by ancient olive trees, jasmine, citrus groves and forgotten fruit trees, which over the years had been set aside in favour of more productive crops and easily adaptable to market needs. Its perimeter is delimited by medicinal plants and traversed by stone paths with gravel recovered from marble processing waste.

Day in and day out, this experiential garden witnesses the vicissitudes of those who visit it.

At times it forms the scenic backdrop for strategic meetings, while at others it becomes the setting for meetings with suppliers, a place for enjoying a few refreshment or even that ideal place for discussions and initial contacts. It listens without interfering and, unwittingly, it passes on some rather sound advice: to be well, fill your lungs and reconnect to what really matters.

Giardino esperienziale azienda Organic Way

Palestra Organic Way

Wellness of the mind and body in the gym

 

Commitments, duties, appointments and a continuous frenzy: there is no workplace where the perception of the passage of time is not influenced by daily schedules and deadlines.

There are many ways of interpreting and making the most this reprogramming of one’s rhythm, not necessarily in a privative sense. It is about recognising and balancing the effort, giving back to your mind and your body the feeling of good energy, inspiration and positiveness, which every individual dedicates in all seriousness to their profession. In perfect Oway style, taking those resources used up on a daily basis and putting them back into circulation.

The company decided to try to achieve this through sports. With our gym characterised by relaxation, concentration, harmony and movement, moments of stress have found their constructive outlet. Between yoga and pilates courses and personalised workouts, we consciously choose how to unwind, regenerate and start fresh, paying some much needed attention to our lifestyle and personalising our routine.

Wellness of the mind and body in the gym

 

Commitments, duties, appointments and a continuous frenzy: there is no workplace where the perception of the passage of time is not influenced by daily schedules and deadlines.

There are many ways of interpreting and making the most this reprogramming of one’s rhythm, not necessarily in a privative sense. It is about recognising and balancing the effort, giving back to your mind and your body the feeling of good energy, inspiration and positiveness, which every individual dedicates in all seriousness to their profession. In perfect Oway style, taking those resources used up on a daily basis and putting them back into circulation.

The company decided to try to achieve this through sports. With our gym characterised by relaxation, concentration, harmony and movement, moments of stress have found their constructive outlet. Between yoga and pilates courses and personalised workouts, we consciously choose how to unwind, regenerate and start fresh, paying some much needed attention to our lifestyle and personalising our routine.

In the laboratory: research begins where the agricosmetics world ends

 

Our “0 km” agricosmetics laboratories are the breeding ground where, every day, we formulate the answers to the sustainable challenge of the third millennium and to the most demanding cosmetics needs.

Its Research & Development, Regulatory and Quality divisions drive forward the development of a new product, while also playing an important role in the certification of its conformity and quality. In these places, the circular nature of agricosmetics is expressed to the fullest, analysing the origin of the raw materials, transforming inspiration into reality and designing – within an eco-design framework concentrated and biodegradable treatments for an increasingly conscious everyday use.

 Creating sustainable agricosmetics also requires the ability to anticipate the choices relating to the use, disposal and recovery of the products, working on every aspect of the ingredients, formulas, packaging, green energy and compensation of emissions. The Oway world crosses all these dimensions following an inverted course: from the end of life to the beginning of the cosmetic project, with the firm belief that the key to the well-being of the body, mind and of our planet is hidden in the makeup of the full cosmetic project.

Laboratorio Oway

Producing with zero impact

Produrre l'impatto zero
Produrre l'impatto zero

Here we are in the nerve centre of a company’s life, in the beating heart of its business activities: the production department, whose characteristics are typical of pharmaceutical production. Here, the raw materials are collected and the processing flows get underway. The operation of the mixer – and likewise of the load cells responsible for acquiring weight data, of the smart boiler and of the intake system – has been designed to respond, as a whole, to the careful management of waste water, the logic of performance optimisation and containment of energy waste.

The entire controlled supply chain of our Agricosmetics then moves across the local terrain, proud of its made in Bologna designation, which sees fields, laboratories, production, academy, showroom and carpentry activities articulate themselves just a few steps away.

The double integrated ISO 9001 + ISO 22716 quality certification not only offers a quality management system designed according to the highest control standards, but contributes to making the most of our resources, performance and the environment, subjecting ourselves to an independent external audit that confirms the information which the company communicates to the external world.

Thanks to these certifications, we also monitor hygiene-related aspects involving production, infrastructure regulations, procurement and quality control.

Packaging respect, endlessly

 

Among the automatic packaging lines and the technical rooms dedicated to washing, maintenance and equipment, one of the projects which has identified and characterises Oway’s vocation since 2013 takes shape.

When the “code red” of the environmental emergency had not yet been publicly activated, Oway had already decided to take a courageous path, becoming the first brand in the professional cosmetic sector to replace all plastic containers with glass and aluminium, inert materials that provide exceptional protection and are 100% recyclable and for an infinite number of times.

From that moment on, this prerogative has never changed, together with our packaging techniques and materials, which are all strictly plastic-free, as well as free of any superfluous or secondary packaging. To make their way into our iconic amber glass bottles and aluminium tubes, our green chemistry formulas follow well-defined paths, avoiding any risk of cross contamination.

We travel the world far and wide, but the packaging that protects our products during each and every one of these trips is made from 100% recycled cardboard, producing 15% less CO2 emissions than a traditional box.

Scatola Oway ecologica


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