The oldest of misunderstandings: the subtle difference between terracotta and ceramics.

Before reviewing the unique characteristics of terracotta – a word so recognizable that it has become international – a disclaimer is necessary to dispel a common doubt to many: is it or is it not synonymous with ceramics?

Without getting too technical, here is the answer: no. The two materials are not interchangeable. And this for a very simple reason, that terracotta is just one of the existing types of ceramics. This extended family includes all terracottas, stonewares, and porcelains.

In summary: terracotta is a ceramic, while ceramic is not (exclusively) terracotta.

And the clay (or loam, if you prefer)? It is the ceramic material – any of those mentioned above – in its plastic state, i.e., in its moldable form before firing.

What does all this mean? That, with the necessary distinctions, there remains a minimal common denominator: the natural origin, and the non-polluting end of life, of each of these resources.

A trait that exponentially increases its value, in the context of a material design and, above all, a truly circular one.

Fresco: The Constant Temperature of a Permanent Material in Nature.

It was recently said that terracotta has unexpected insulating qualities.

At Oway and at Artigiano, the creative and manufacturing workshop that completes and summarizes the virtuous approach of our Agricosmetica®, it is one of the materials we prefer.

Not only do we appreciate and value its natural origin, but we make an effort to recover it according to an upcycling process. This is the approach that guides all our artisanal manufacturing, as it aims to make natural raw materials into "second materials": resources that, once consumed, do not cease to exist and come back into circulation with a new and superior importance (and, why not, a new use).

Precisely from the valorization of terracotta and its unsurpassable properties, Fresco is born. A thermal container designed by Oway and handcrafted within the walls of Artigiano. A design object thought to embellish the table and accompany summer evenings with a touch of timeless elegance, suitable for any type of context and setting.

Naturally insulating, Fresco has the ability to maintain a constant temperature and is therefore ideal for preserving the freshness of bottles.