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The collaboration between Oway and ARCHEOPLASTICA is a project to RAISE AWARENESS ABOUT THE SIGNIFICANT PRESENCE OF PLASTIC in our ECOSYSTEMS. It was launched to encourage reflection on using packaging with a high environmental impact at its end-of-life.
An immersive experience and a journey to discover incredible SEA STORIES featuring objects aged between thirty and sixty years. Dozens of testimonies FROM THE MOST UNTHINKABLE ORIGINS float in the open sea, breaking down into microplastics and poisoning the marine fauna.
The exhibition displays a SELECTION OF WASTE FOUND ON OUR COASTS, stranded for kilometres along the beaches. It denounces the use of plastic – an only partially recyclable material – and highlights a social and behavioural problem that has led to the overproduction and overconsumption of SINGLE-USE GOODS in recent decades.