50W SALONS 2023/2024

Welcome to the world of the 50 Oway salons 2023, vibrant realities animated by people who have embraced the value and determination to make a difference without compromise; unique places where passion and commitment to a zero-impact wellness experience are transformed into art.

Iconic and unmistakable salons that have embraced and interpreted four fundamental pillars of Oway's conscious approach.

We dedicate this 5OW SALONS 2023/2024 collection to all the innovators and those who have the courage to change things.

Discover how these pioneers are redefining the world of beauty one salon at a time.

The seed of agricosmetics is Ortofficina, our farm located in the Bologna's hills where precious botanical ingredients are cultivated using the most respectful and clean biodynamic method, capable of recycling even agricultural waste and becoming the added value of every agricosmetic formulation we create.

Since 2013, we have chosen to preserve this richness exclusively in glass and aluminum packaging—natural, protective materials that are infinitely recyclable and return to the environment without causing pollution.

These are concrete alternatives to plastic that generate a positive impact.

In Artigiano, our manufacturing and creative workshop, upcycling is a priority. We work with natural, recycled, or salvaged materials, transforming them into design objects that preserve the planet's resources.