Owave

Owave

Permanent waving system formulated to gives support, volume, movement and shape to the hair.

Owave is customisable, to give shape to every desire. A complete method to create each and every wave. You can create sensual beach waves for a natural wavy effect, give support and movement for long-lasting wavy looks or create elastic and defined spiral curls, for a bold and dynamic look.

  • Owave allows you to change the shape of your hair in complete safety;
  • Waves and curls that are customisable according to the technique used;
  • Creates a flexible, defined and elastic curl;
  • Non-aggressive formula based on cysteamine, an amino acid derivative similar to keratin;
  • Enriched with botanical active ingredients that protect and elasticise the hair fiber during treatment.

Owave

Permanent waving system formulated to gives support, volume, movement and shape to the hair.

Owave is customisable, to give shape to every desire. A complete method to create each and every wave. You can create sensual beach waves for a natural wavy effect, give support and movement for long-lasting wavy looks or create elastic and defined spiral curls, for a bold and dynamic look.

  • Owave allows you to change the shape of your hair in complete safety;
  • Waves and curls that are customisable according to the technique used;
  • Creates a flexible, defined and elastic curl;
  • Non-aggressive formula based on cysteamine, an amino acid derivative similar to keratin;
  • Enriched with botanical active ingredients that protect and elasticise the hair fiber during treatment.

 

 

 

Owave

 

 

Products that are part of the line Owave

Owave 1A

Waving and elasticising fluid for resistant hair.

Owave 1B

Waving and elasticising fluid for treated hair.

Owave 2

Neutralising and fortifying fluid for all hair types.

Active ingredients - Owave

Biodynamic helichrysum distillate

Helichrysum is a natural, emollient and protective active ingredient that helps hair stay hydrated and retain nutrition during the waving treatment. It prevents dehydration and gives flexibility to the fibres. It also has properties that help fight free radicals, for an anti-aging action.

Free trade chia and flax extracts

An active ingredient with the powerful combination of polysaccharides obtained from flax and chia. Thanks to its bio-adhesive properties, this complex adheres to the hair fibre, wrapping hair in a film that yields long-lasting elastic curls. The polysaccharide film protects the hair during treatment, smooths the cuticles and keeps them hydrated, ensuring elastic, healthy and well-defined curls.

Organic blackthorn extract

Blackthorn is an excellent regenerating and fortifying agent for skin and hair. It gives great elasticity and hydration. It also adds strength and elastic resistance to hair during the OWAVE waving treatment.

Cysteamine

Without thioglycolic acid and without free ammonia, OWAVE has a non-aggressive formula based on cysteamine. Amino acid derivative similar to keratin, which is naturally present in the hair, Cysteamine is a reducing agent that respects the hair’s health. It guarantees a change of shape by acting on the sulphur bridges and modifying the hair fibre.

Packaging and sustainability

The safest, purest and most sustainable container: amber glass

100% pure, amber glass does not release toxic substances and does not contain potentially harmful components. It is also a friend of the environment, 100% recyclable and for an infinite number of times.

Packaging and sustainability

Biodegradable capes

Eco-sustainable capes to offer protection during Oway colour, bleaching and shape treatments. Light and soft to the touch, they offer maximum comfort in the salon. 100% biodegradable and compostable, made with raw materials of natural origin. A responsible choice in favour of sustainability and reducing environmental impact.

Packaging and sustainability

Sustainable communication

All work and communication tools related to the Hmelt line are made using sustainable, durable or reusable materials. Like the Hmelt Mask Wooden Expo: countertop display expo made of birch wood for the resale of HMELT MASK.

Try it in the salon

Welcome to the world of Oway agricosmetic beauty salons.

In over 70 countries across all 5 continents, experience the real meaning of self-care. Try our exclusive, personalized treatments and pamper your senses in 99% plastic-free settings.

Our beauty and well-being laboratories are waiting to provide you with personalized beauty and well-being consulting services and exclusive rituals in settings that embody the values of a healthy, informed, positive lifestyle.

Our new SALON LOCATOR is under construction.

For the moment, take a look at the salons selected for the international shortlist in the 4 previous editions of the 5OW salon contest and the addresses of our stores in Bologna.

To find the Oway beauty salon nearest to you, write using the form on the Contacts page.

Try it in the salon

 

 

 

 

 

 

 

 

 

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