The Styling & Finish universe
Discover the new line
THE ADVANTAGES OF THE NEW STYLING & FINISH WORLD
LESS IS MORE
Concentrated products: small quantities of product are enough to obtain the desired Styling & Finish result.
Sensoriality of the different formulations: captivating textures and pleasant to the touch, complemented by enveloping and intoxicating fragrances.
Targeted use: products offering dynamic and intuitive application methods.
Mix&match possibility: wide freedom of stylistic expression, thanks to the possibility of mixing products to obtain additional results.
Naturalness of the formula and look: formulas rich in active ingredients of natural origin
and the creation of authentic styles, that don’t look made up.
UpCycling substantiates the idea that innovation resides in tradition. Giving new life, reviving an object or a product is, in fact, a typical trait of rural civilizations and cultures.
The renewed desire and practice of giving shape and life to common, every day products and tools allows us to overcome the mediocre quality of the today’s disposable society, towards the perfection of product functionality and personal satisfaction.
Today, companies that practice upcycling collect and reuse unused products, waste materials, by-products from their own production or from other sectors to transform them into products of superior quality or benefit.
At Oway, we have embraced this practice, to instill new life into the active ingredients that are present in our Styling & Finish products. Scroll to discover them.
Olive pits oil
The olive tree is a long-living and centuries-old plant, considered sacred by many ancient cultures. In Europe, its diffusion began during the Babylonian and the Phoenician periods. For the ancient Greeks, olive oil was considered the nectar of the Gods, for the Egyptians a gift from the Goddess Isis and in the Bible it is referenced as a symbol of peace.
UPCYCLING: MAKING USE OF THE OLIVE PITS, WASTE FROM THE FOOD INDUSTRY SUPPLIED BY CERTIFIED PRODUCERS, LOCATED IN ROMAGNA.
Functional elements conferred: polyphenols and fatty acids - protective, moisturising effect
Alpine apple seed oil
Wild apple (Pyrus malus) is native to Great Britain and is the wild ancestor of all cultivated apple tree varieties. It has been known since ancient times, when doctors would prescribe apple wine as
a cure‑all, as well as promoting it as a stimulator of the spirit, self-confidence and self‑acceptance.
UPCYCLING: MAKING USE OF THE SEEDS, WASTE FROM THE FOOD INDUSTRY SUPPLIED BY CERTIFIED PRODUCERS,LOCATED IN THE ITALIAN ALPS.
Functional elements conferred: vitamins and phytosterols
Orange pulp extract
The orange was introduced in Sicily and Calabria during the Arab domination beginning in the 9th century, to then expand in later centuries. According to Greek mythology, the dowry of Hera, Zeus’ wife, consisted of some saplings whose fruits were marvellous golden globes, in other words, oranges, a symbol of fertility and love.
UPCYCLING: MAKING USE OF THE PULP AND OF THE ORANGES THAT ARE TOO SMALL FOR SALE, WASTE FROM THE FOOD INDUSTRY SUPPLIED BY CERTIFIED PRODUCERS, LOCATED IN CALABRIA.
Functional elements conferred: phytoproteins and amino acids - structuring effect, shape definition
The first origins of Vitis vinifera, or European vine, seem to take us back to Caucasus, after the last glaciation and, from there, it subsequently spread westwards following the various civilizations, until it finally made Europe its homeland and the Greco-Romans its greatest admirers.
UPCYCLING: MAKING USE OF THE GRAPE-MARC, WASTE FROM THE FOODINDUSTRY SUPPLIED BY CERTIFIED PRODUCERS, LOCATED IN TUSCANY.
Functional elements conferred: polyphenols and pectins - anti-pollution, setting effect