Hmelt

Hmelt

Colouring, brightening and reviving concentrate with Fair trade plant-pigments.

Born from a series of natural alchemical transformations, to reveal your exact shade of colour.

  • Pure reviving and brightening colour pigments of natural and cosmetic colour: to create fashion effects, enrich natural hair with highlights, intensify the colour after a technical shape treatment (straightening or waving)
  • Thanks to Fair trade phytopigments, Hmelt provides intense and natural reflections and repigments extremely faded hair
  • Ideal for neutralising unwanted tones (anti-yellowing) and for giving new light to blonde hair
  • The organic mullein adds incredible brightness, while biodynamic dock remineralises the hair fibre
  • Hmelt can be used as part of a dedicated treatment or added to other salon services.

Hmelt

Colouring, brightening and reviving concentrate with Fair trade plant-pigments.

Born from a series of natural alchemical transformations, to reveal your exact shade of colour.

  • Pure reviving and brightening colour pigments of natural and cosmetic colour: to create fashion effects, enrich natural hair with highlights, intensify the colour after a technical shape treatment (straightening or waving)
  • Thanks to Fair trade phytopigments, Hmelt provides intense and natural reflections and repigments extremely faded hair
  • Ideal for neutralising unwanted tones (anti-yellowing) and for giving new light to blonde hair
  • The organic mullein adds incredible brightness, while biodynamic dock remineralises the hair fibre
  • Hmelt can be used as part of a dedicated treatment or added to other salon services.

 

 

 

Hmelt

 

 

 

Products that are part of the line Hmelt

Hmelt

Brightening and reviving colour concentrate

Hmelt mask

Reflective, nourishing and brightening pack. Available in 6 shades, including for use at home.

PALETTE

Hmelt is available in 9 shades: castano autentico, rame dorato glam, oro divino, arancio solare, rosso energia, viola misterioso, rosa divertente, blu fascino and verde armonia. Find your customer’s personal colour based on an in-depth alchemical consultation.

Palette

 

 

 

 

 

 

 

Active ingredients - Hmelt

Organic mullein

Mullein leverages the principle of photoluminescence absorbing the most powerful UV radiation and transforming it into brightness. This makes its flowers extremely bright and visible to insects, promoting pollination.

Fair trade phytopigments

Exclusive phytopigments (krameria, broom, walnut, lycopene, turmeric and saffron) polish the hair fibre with an antioxidant action. They give natural depth to reflections, intensifying them. Each nuance presents a personalised blend of vegetable pigments, according to the specific reflection you want to emphasise.

Biodynamic dock

Cultivated using the biodynamic method, an agriculture technique that completely excludes the use of synthetic pesticides and fertilisers. Its iron, magnesium, potassium and calcium content helps to remineralise the hair fibre, while the incredible content of vitamins A and C offers energy and antioxidant protection.

Packaging and sustainability

More pure and natural containers: glass and aluminium

100% pure, glass and aluminium do not release toxic substances and do not contain potentially harmful components. They are also friends of the environment, 100% recyclable and for an infinite number of times.

Packaging and sustainability

No superfluous over-packaging

No superfluous packaging is used in OW products. We use the essentials, to minimise our impact on the environment.

Packaging and sustainability

Hmelt chromatic paper

A pantone of the HMELT shades, made using “Tree Free” paper, which allows you to choose the right fashion colour according to your personality and/or mood. A tool that allows hairdressers to provide practical and intuitive consulting services.

Packaging and sustainability

OW Straw Bowl

Oway colouring bowl. The material with which it is made is derived from waste from the processing of cereals. The professional tool for using HMELT in your salon.

Packaging and sustainability

OW Straw Brush

Oway colouring brush. Use it to work the strands with precision, creating vivid shades and vibrant highlights. The material with which it is made is derived from waste from the processing of cereals.

Packaging and sustainability

Biodegradable capes

Eco-sustainable capes to offer protection during Oway colour, bleaching and shape treatments. Light and soft to the touch, they offer maximum comfort in the salon. 100% biodegradable and compostable, made with raw materials of natural origin. A responsible choice in favour of sustainability and reducing environmental impact.

Packaging and sustainability

Sustainable communication

All work and communication tools related to the Hmelt line are made using sustainable, durable or reusable materials. Like the Hmelt Mask Wooden Expo: countertop display expo made of birch wood for the resale of HMELT MASK.

Try it in the salon

Welcome to the world of Oway agricosmetic beauty salons

In over 70 countries across all 5 continents, experience the real meaning of self-care. Try our exclusive, personalized treatments and pamper your senses in 99% plastic-free settings.

Our beauty and well-being laboratories are waiting to provide you with personalized beauty and well-being consulting services and exclusive rituals in settings that embody the values of a healthy, informed, positive lifestyle.

Our new SALON LOCATOR is under construction. 

For the moment, take a look at the salons selected for the international shortlist in the 4 previous editions of the 5OW salon contest and the addresses of our stores in Bologna.

To find the Oway beauty salon nearest to you, write using the form on the Contacts page.

Provalo in salone

 

 

 

 

 

 

 

 

 

 

 

 

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