WASTE IS A RESOURCE
THE WEALTH THAT WE HAVE IN OUR HANDS HAS MANY OTHER POSSIBILITIES OF PROVING ITS WORTH.
Being able to see the beginning of a new story of usefulness in an apparently depleted raw material does not just mean prolonging its life cycle. It means giving it a superior quality, dressing it up with a novel purpose, revolutionising its intended use.
REDUCING WASTE, PUTTING BACK INTO CIRCULATION, GIVING VALUE TO WHAT EXISTS ALREADY.
We have chosen to recover agri-food waste by using its beneficial properties within our new Styling & Finish line: organic resources that are now useless in the food chain, which become powerful functional active ingredients in the Oway formulas.
WASTE IS A RESOURCE
THE WEALTH THAT WE HAVE IN OUR HANDS HAS MANY OTHER POSSIBILITIES OF PROVING ITS WORTH.
Being able to see the beginning of a new story of usefulness in an apparently depleted raw material does not just mean prolonging its life cycle. It means giving it a superior quality, dressing it up with a novel purpose, revolutionising its intended use.
REDUCING WASTE, PUTTING BACK INTO CIRCULATION, GIVING VALUE TO WHAT EXISTS ALREADY.
We have chosen to recover agri-food waste by using its beneficial properties within our new Styling & Finish line: organic resources that are now useless in the food chain, which become powerful functional active ingredients in the Oway formulas.
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STEP 1
Sign in. Explore the Oway worlds and choose your favourite products
STEP 2
Customise how often you wish to receive them
STEP 3
Complete the order and activate your CIRCLEBOX
DISCOVER CIRCLEBOX
Your customised subscription
STEP 1
Sign in. Explore the Oway worlds and choose your favourite products
STEP 2
Customise how often you wish to receive them
STEP 3
Complete the order and activate your CIRCLEBOX
MORE FROM JOURNAL
Upcycling: the beneficial re-use that reallocates and ennobles waste
Greenwashing: the “feigned environmentalism” that we surely do not need
Superfluous packaging: the packaging avalanche pouring into the waste bin
Hair and Personal Care Products
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