When desires and expectations are fulfilled through feelings, experience comes to life. When the experience goes beyond the boundaries of the usual and is enriched by attention to detail, the value of hospitality and the anticipation of needs lead to a memory taking shape. Which, we are ready to bet, will be unforgettable.
An upgrade of recycling, the antidote to downcycling and the creative reinterpretation of the concept of vintage, this virtuous habit vanquishes waste competition and puts products, raw materials and objects back into circulation, giving them a new, unforeseen life.
Proclaiming oneself as eco-friendly and certifying this on the label is the new frontier of misrepresenting zero-impact procedures. A riot of green leaves, a shower of “organic or bio", "green" and "natural" stamps that confuse, obscure and cover up reality. Here's how to recognise the deception and stem the consequences.