No, not even recycled: because recycled plastics are only one step closer to open landfills. If there are 2 or 3 treatments allowed, producing recycled plastic means putting a material into the environment that will soon become just a polluting one.
OWAY IS NOT “SUSTAINABLE”
IT REALLY IS.
Preserving the environment, reducing emissions, reducing consumption and producing responsibly are priorities in the conversations of all, but true realities in the lives of only a few.
Proclaiming oneself as eco-friendly and certifying this on the label is the new frontier of misrepresenting zero-impact procedures. A riot of green leaves, a shower of “organic” or “bio", "green" and "natural" stamps that confuse, obscure and cover up reality.
The quickest solution is to paint over this and give it a coat of “green”. And hope that no one insists on scratching to see what's underneath.
Translated: “feigned environmentalism”. Use and abuse of eco-friendly terms to appeal to the discerning consumer. Luckily… we are more careful than that.
QUICK GUIDE TO CONTRADICTIONS
PLASTIC-FEE: the tax paid by the planet
If you criticise plastic, don't place it on the market.
SECONDARY PACKAGING IS ALSO SINGLE-USE
If you condemn pollution, then overpackaging must be abolished.
Cases, bands, templates, films and layers and layers of package inserts have only one purpose: to end up in the waste bin. How many times do companies tell us that they are careful and pay attention to creating eco-friendly products, to then deliver them in packs with an unjustified volume and packaging?
“GREEN” AND “NATURAL” ARE THE FORMULAS. NOT THE STICKERS.
If you highlight the naturalness of your cosmetics, this must be guaranteed for all the lines, not just for the leading product.
Launching a product based on plant-based ingredients when everything else in the range is synthetic, is not enough. Nor is using the words “organic”, 'green', 'natural' and sprinkling them with green stickers and leaves. Consistency is the winning formula and transparency is in the formulas. But in ALL of them.