Over consumption, low prices and unreasoned choice of packaging and raw materials cause waste and have a strong impact on the environment.
NO TO BLACK FRIDAY
YES TO CONSCIOUS CONSUPTION
That's why on 11/28 Oway closes its store and e-commerce
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Warning: this page contains videos with flashing lights that may cause discomfort to people with photosensitive epilepsy.
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YOU DO?
THE POWER OF CONCENTRATED WELLNESS
Have you ever found yourself needing large amounts of product just to feel it works?
Often, one of the main components in cosmetic formulations is water, which dilutes and reduces their effectiveness. By contrast, products concentrated with plant-based substances feature condensed formulas with high performance.
What does Oway do?
We were the first brand in professional cosmetics to replace plastic containers with glass and aluminum, back in 2013. For more transparent cosmetics.
What can you do?
Sorting waste helps, but it’s not enough.
Choose products packaged in 100% endlessly recyclable materials.
Glass and aluminum not only preserve cosmetic formulas at their best, but also allow you to enjoy uncompromising quality.
RECYCLING: RENEWING THE ENVIRONMENT
What if we told you that only 18% of the world’s plastic is actually recycled?
That’s right: the rest is either incinerated or dispersed into the environment. And it doesn’t stop there.
After just two recycling cycles, plastic degrades and becomes permanent waste. The only real solution is to replace it with materials that can be recycled endlessly: glass and aluminum.
What does Oway do?
We were the first brand in professional cosmetics to replace plastic containers with glass and aluminum, back in 2013. For more transparent cosmetics.
What can you do?
Sorting waste helps, but it’s not enough.
Choose products packaged in 100% endlessly recyclable materials.
Glass and aluminum not only preserve cosmetic formulas at their best, but also allow you to enjoy uncompromising quality.
LESS PACKAGING, MORE SUBSTANCE
Are layers of wrapping and endless pages of leaflets really necessary?
The environmental impact of these materials far outweighs the benefits of any product they contain — especially when avoidable, by eliminating unnecessary packaging or using natural materials.
What does Oway do?
We have eliminated all secondary packaging and, when needed, we use only wood, responsibly sourced paper, metal, and cotton. So that our products can bring benefits in every sense.
What can you do?
Don’t look only at a product’s ingredient list: what surrounds it matters too. Choose products with limited, responsible packaging — or better still, without unnecessary wrapping. Opt for a more refined and conscious well-being, one that does not cause harm.
NATURAL PROCESSES, CLEAN FORMULAS
Do you really know what’s inside the formulas you apply to your face and body?
In traditional cosmetics, it’s common to find chemical substances, synthetic preservatives, and GMOs. Even so-called organic lines may contain pesticides and fertilizers.
Agricosmetics, on the other hand, follow natural processes that deliver richer and purer ingredients.
What does Oway do?
We have replaced synthetic ingredients with medicinal and aromatic plants, flowers, and shrubs, cultivating them through biodynamic processes to create clean, highly effective treatments.
What can you do?
Your well-being should never be compromised by synthesis. Choose products free from harmful substances and check for biodynamic certification — the guarantee of botanicals harvested at the peak of their properties, for formulas that are truly healthier and more potent.