Journal

Oway is rooted in a continuous drive for transformation and a tireless pursuit of a lifestyle in harmony with what surrounds us. Without our planet, we would not exist—and this is why working in tune with everything it encompasses is not only our duty but an endless source of inspiration.

Curly hair has always been considered a distinctive and captivating feature, drawing admiration and attention. Only 10-20% of the world’s population has naturally curly or wavy hair, making it a rare and highly sought-after trait.

A scent can evoke a memory or an emotion in an instant. But why does fragrance have such a profound power over our memory? It follows us everywhere, leaving an imprint on the places we visit and the people we meet. It can transform a fleeting moment into a unique sensory experience—fresh, intense, or enveloping. Each olfactory note holds the power to transport us through time and space, telling a story without the need for words.

The post-plastic world is a journey marked by progressive steps and well-considered changes, becoming more feasible over time. This is how our metal dispensers are born: small packaging components necessary for dispensing our agricosmetic formulas. A choice that aligns with our bottles, conscious consumption, and, most importantly, the environment.

It is commonly thought that skincare is only necessary for makeup removal, but this is merely a myth. Cleansing is essential to remove various residues from the skin, such as smog. If done twice, like the Korean method, even better!

The circulation of pollutants knows no boundaries: climate change brings back the indelible signs of our presence and suggests we reflect on the risks we expose the planet to. It is time to formulate dual protection: for ourselves and for the planet.