Journal

Even in 2025, Oway turns off Black Friday to ignite a new kind of awareness: less consumption, more value. Because the future cannot be bought — it must be cultivated, every day.

With summer come longer days, the light changes, rhythms slow down.
You show more skin: it breathes, absorbs sun, wind, salt.
You feel lighter, among walks, travels, silences and shared moments.
But have you ever asked yourself what you truly bring with you, beyond swimsuits and sunglasses?

Oway is rooted in a continuous drive for transformation and a tireless pursuit of a lifestyle in harmony with what surrounds us. Without our planet, we would not exist—and this is why working in tune with everything it encompasses is not only our duty but an endless source of inspiration.

Curly hair has always been considered a distinctive and captivating feature, drawing admiration and attention. Only 10-20% of the world’s population has naturally curly or wavy hair, making it a rare and highly sought-after trait.

A scent can evoke a memory or an emotion in an instant. But why does fragrance have such a profound power over our memory? It follows us everywhere, leaving an imprint on the places we visit and the people we meet. It can transform a fleeting moment into a unique sensory experience—fresh, intense, or enveloping. Each olfactory note holds the power to transport us through time and space, telling a story without the need for words.

The post-plastic world is a journey marked by progressive steps and well-considered changes, becoming more feasible over time. This is how our metal dispensers are born: small packaging components necessary for dispensing our agricosmetic formulas. A choice that aligns with our bottles, conscious consumption, and, most importantly, the environment.