Curly hair never goes unnoticed; each strand is different from the next—unpredictable, and therefore, truly one of a kind.

The secret to beautiful curls lies in constant care, a routine of special attention and tailored products. Behind every well-defined curl are hours of patience and preparation. Without proper care, curls can quickly turn into an unruly mess, difficult to tame.

Curls have a long history—here are some fascinating facts you might not know.

From divine powers to freedom and rebellion

Throughout history, the perception of curly hair has shifted based on fashion and cultural influences. At times, it has symbolized charm, vitality, and freedom; at others, it has been associated with wealth and prestige—or even rebellion.

One thing is certain: curls have ancient origins. Did you know that in Ancient Greece, many sculptures depict figures with curly hair because it was associated with aesthetic and divine perfection? The Romans, on the other hand, linked curls to wealth and power. Only patrician women from noble families could flaunt curly hairstyles, sometimes achieving them artificially with a tool called the calamistrum, an iron used to curl hair.

In more recent times, the meaning of curls has completely changed. Picture the 1960s and ‘70s, during the height of civil rights movements—curls were everywhere, a bold statement of freedom and defiance.

Why does hair become curly?

Now that we’ve explored its historical significance, let’s take a closer look at what makes hair curly in the first place.

Simply put, hair shape and structure are primarily determined by genetics, which influences the shape of the hair follicle. Curly hair follicles are more oval or elliptical, whereas straight hair follicles are generally round.

Another key factor is keratin, a fibrous protein that makes up hair, nails, and skin. In curly hair, keratin is distributed unevenly, creating the signature curling effect.

And here’s an interesting fact: recent studies suggest that tightly curled hair provides natural protection against sun exposure, acting as an insulator for the scalp and helping to maintain an ideal body temperature. This unique trait could explain why curly hair evolved in populations living in particularly hot climates.

The four types of curls

The word curly encompasses a vast world of textures, and classifying curls is just as important as caring for them properly.

Did you know there are four main types of curly hair? Each curl pattern is a unique work of art, telling its own story. Knowing your curl type is essential. Here’s a quick guide (and the good news is, it’s quite intuitive!):

• Wavy Hair: Forms an “S” shape and appears straighter near the scalp. Of all the curl types, this one can be the trickiest to manage.
• Loose Curls: Waves start to become more pronounced.
• Defined Curls: Spirals start to take shape, varying from loose to tight.
• Tightly Coiled Curls: The most textured type, known for its density and volume.

Twist 'n Curl elevates curly hair care

We have said that curly hair care – unlike straight hair – requires dedicated attention. This is to meet the various needs that come with this hair type, but also to enhance its uniqueness to the fullest.

With the Twist 'n Curl line, Oway celebrates this incredible diversity, transforming curly hair care into a conscious ritual. The result? Four innovative and versatile products that work together seamlessly, addressing every curl’s unique demands—from deep hydration to gentle detangling, from enhancing natural shape to providing styling support.

The secret of Twist 'n Curl lies in its adaptability: its products not only complement each other perfectly but also create surprising synergies with other Oway lines, offering endless possibilities to personalize curl care.

From the soft fluidity of wavy hair to the bouncy definition of loose curls, the embracing structure of defined curls, and the expressive strength of tight coils, Twist 'n Curl supports every curl’s journey to its fullest potential.

For every curl, a tailored solution—discover the one that suits you best.