Igniting awareness.

Every year, Black Friday returns as a collective ritual: one discount after another, one click after another.
A ritual that promises instant happiness but leaves behind waste, packaging, and new desires to chase.

Once again, Oway chooses to take a step back — to move forward.
In 2025, our Black Friday will be a day of silence, pause, and reflection.
An invitation not to fill, but to make space: for authentic choices, for time, for quality.

The real value lies not in the discount, but in the lasting.

Behind every reduced price hides an invisible cost.

Making consumption more conscious means restoring value — to things and to those who create them.
It means choosing products that last, materials that don’t deplete, formulas designed to be used to the very last drop.

A supply chain that speaks of the future.

Since 2013, Oway has chosen to transform professional cosmetics into an act of responsibility:

• eliminating plastic and choosing glass and aluminum — infinitely recyclable materials;
• reducing every unnecessary packaging and opting for reusable or compostable containers;
• cultivating its own ingredients through biodynamic agriculture, in full respect of the earth’s natural rhythms.

Every product is made to last and to reduce waste.
Every daily gesture — in one’s beauty routine or in production — becomes part of a culture of less but better.

The Black Friday that doesn’t happen.

On November 28, 2025, our digital and physical channels will remain closed.
An intentional absence, a conscious presence.
An invitation to pause, reconnect with what truly matters, and choose with intention.

Because change doesn’t begin with purchasing, but with choosing not to purchase when it isn’t needed.

Don’t black out the future. Live the Organic Way.