Blonde, White & Grey

Blonde, white, and grey hair often lose their brightness and develop unwanted yellow tones. To counteract this, it's advisable to use shampoos and treatments with violet or blue pigments, which neutralize warm tones and revive the hair's natural luminosity. These products help maintain a fresh and vibrant color while protecting the hair from external factors.

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bluemoon hair bath

No-yellow illuminating hair bath for cool blonde, white and grey hair.
Revives cool tones, neutralizes unwanted warmth and enhances color brightness.

£36.00 - 240 ml

bluemoon hair mask

Colour and shine treatment for cool blonde hair.
Neutralizes warm undertones, revives cool shades and nourishes the fiber.

£42.00 - 160 ml

enriching hair conditioner

Ultra detangling conditioner for all hair types of blond hair.
Deeply nourishes and restores softness and compactness to dry hair.

£38.00 - 240 ml

silver steel hair bath

Anti-yellow illuminating hair bath for grey and white hair

£28.00 - 240 ml

sunset hour hair mask

Colour and shine treatment for golden blonde hair.

£42.00 - 160 ml

Discover the world of Oway: haircare, skincare and lifestyle

Oway offers a complete range of products developed according to the principles of Agricosmetica®. Formulations combine plant-based ingredients with advanced research to meet haircare, skincare and lifestyle needs with performance and coherence.

Haircare

From scalp to lengths, Oway haircare addresses every need: balance, shine, protection and styling. Sulfate-free shampoos, masks, treatments and styling products work in synergy to support the hair fibre while preserving its natural structure. The range is completed by professional tools designed with the same attention to materials and function.

Skincare

Oway skincare is designed to cleanse, hydrate and support the skin through targeted daily rituals. Each formula enhances the properties of botanical extracts, helping maintain balance, comfort and vitality.

Lifestyle & Artigiano

The lifestyle collection extends this approach into living spaces. Objects and accessories are created through artisanal processes and material recovery, giving new form to glass and terracotta. Each piece brings function and atmosphere into everyday environments.

Oway brings together hair, skin and daily rituals in a unified vision, where formulation, materials and design follow the same direction.