Enhances color radiance
Shields against oxidation
Extends longevity
The brilliance of colored hair is intense, magnetic, seductive. But dyed hair, being treated chemically, remain sensitive to UV rays and to external agents: it is therefore fundamental to adopt a treatment program that preserves its brilliance in time. COLORUP offers a delicate cleansing and polishing action that allows the cuticles to retain the color pigments and proceed with the protective mask, anti-oxidant and nutritive treatment which intensifies the color and renders it long-lasting. A unique ritual which takes advantage of a cocktail of the most powerful antioxidants present in nature: organic Goji, biodynamic Red Vine and Kakadu plum.
Oway Haircare: sulfate-free shampoos, nourishing masks, and treatments
Oway's haircare line is crafted to respond to every hair need, from scalp to ends. Whether you're looking for products to balance the scalp, boost hair shine, or protect from heat styling, you’ll find the ideal solution. Our sulfate-free shampoos, nourishing masks, treatment oils, and styling products are formulated to add vitality and hold while respecting the hair’s natural structure. To complete your haircare routine, Oway also provides professional tools like environmentally friendly hairdryers, FSC-certified wooden brushes, and aluminum and obsidian combs, all made in line with our philosophy of sustainable beauty.