Oway agricosmetic colour provides a variety of expressive alternatives in a single integrated system: different solutions that work in synergy, catering to the most diverse technical and creative needs.
Just like plants, they grow from root (HCOLOR – base colour), along the hair shaft (CUSTOMIZE YOUR AGRICOLOR – creative personalisation), to tip (HNECTAR – the emotional and captivating aspect).
The active ingredient is derived from the purity of biodynamic farming: the starting point of Agricosmetica®, is the cultivation method used to source the botanical extracts at the Ortofficina agricultural farm — while respecting both the soil and the rhythms of nature.
Professional formulas created according to a universal code, whose key words are:
- Biodynamic
- Ortofficina
- Upcycling
- Plant-based ingredients
- Conscious approach
HCOLOR speaks a universal language, rooted in the very foundations of Color, as if it were directly 'stolen' from Nature, from the very soil where the roots of the plants at the Oway Ortofficina farm estate sink in. Thanks to the richness of the soil guaranteed by the biodynamic cultivation method, they can rise strong and secure towards the sky.
CUSTOMIZE YOUR AGRICOLOR supports hairstylists in fully expressing their creative personality, like a color alchemist who customizes pigments on their palette to reveal every shade of personality, making the result unique, original, and distinctive.
Thanks to a modulable mixture and tailor-made color, CUSTOMIZE YOUR AGRICOLOR delivers a vibrant, fresh, and completely bespoke result.
HNECTAR is an infusion of natural colour with an emotional nature, a radiant embellishment that enriches hair with pure colour, a true distillate of Nature evocative of precious nectar and the spring blossoming of plants and flowers, transmitted by the velvety gel-oil texture and its plumping effect on hair.
Building on Oway's Color Ecosystem, the Global Color Contest 2025 brings together hairstylists from around the world, inviting them to showcase their creativity within our agricosmetic approach to color.
A competition that celebrates conscious beauty, biodynamic principles, and the continuous pursuit of innovation that defines Oway. Participants have worked with our color systems—Hcolor, Customize Your Agricolor, and Hnectar—to create visually striking, technically impeccable interpretations that embody our commitment to purity, customization, and artistic expression.
This year’s winner is...
We are thrilled to announce that on the opening day of Cosmoprof 2025, we have crowned the winner of the Global Color Contest: Serdal Bengi, partner and stylist at Aus Der Wieschen salon in Münster, Germany.
The judges were impressed by Serdal’s work, noting:
“This submission demonstrates exceptional preparation across all aspects—from the meticulous color and styling technique to the thoughtful selection of model and photographer. Every element was carefully curated to create a cohesive vision. The result is a strikingly fresh and contemporary image that feels both timeless and of-the-moment. Serdal’s ability to harness the full potential of Oway’s conscious products with technical mastery and creative precision elevated the final look, seamlessly blending color, care, and styling into a harmonious and impactful result.”
