Fortifying

The advantages of Agricosmetics for strengthening the roots of your hair.

The story of our connection with the earth transforms the Fortifying treatment into an olfactory and immersive experience.

Micro-stimulating, strengthening and densifying system for healthier, stronger hair.
To achieve thicker, stronger hair and prevent excessive hair loss, it is essential to start from the root. Well-nourished, stimulated, and oxygenated roots are the foundation for increasing hair density and supporting follicle activity.

The unique design of the Volcanic comb, combined with the fragrances of the Fortifying line, brings to life an agricosmetic treatment specifically designed to achieve stronger and thicker hair.

Not sure where to start?
Choose how you want to be guided: a video consultation with our experts, or a path shaped by a few simple questions.

Macro sul prodotto contenuto all'interno del flacone in vetro ambrato Oway. La texture dello shampoo appare liquida con bollicine.
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fortifying hair bath

fortifying hair bath

Fortifying hair bath for fragile, thinning hair and scalp.
Gently cleanses, revitalizes the hair and prepares the scalp to receive subsequent treatments.

€40.00 - 240 ml
fortifying hair lotion

fortifying hair lotion

Reinforcing and fortifying treatment for scalp and hair prone to falling out.
Stimulates scalp activity and supports the hair life cycle, promoting density and strength.

€81.50 - 100 ml
nocturnal hair remedy

nocturnal hair remedy

Fortifying lotion for scalp and hair prone to falling out.

€69.50 - 100 ml
revitalizing hair lotion

revitalizing hair lotion

Revitalising treatment for fragile hair and sensitive scalp.

€81.50 - 100 ml
volcanic comb volcanic comb

volcanic comb

Comb in black obsidian that stimulates the oxygenation of the scalp and reshapes the contours of the face.

€38.00 - 7 x 11 cm

Discover the world of Oway: haircare, skincare, and lifestyle products

Oway’s range offers a complete collection of products created according to the principles of Agricosmetica®. Formulated with organic and vegan ingredients, designed to meet all your haircare, skincare, and lifestyle needs, delivering quality and performance through plant-based compositions.

Oway Haircare: sulfate-free shampoos, nourishing masks, and treatments

Oway's haircare line is crafted to respond to every hair need, from scalp to ends. Whether you're looking for products to balance the scalp, boost hair shine, or protect from heat styling, you’ll find the ideal solution. Our sulfate-free shampoos, nourishing masks, treatment oils, and styling products are formulated to add vitality and hold while respecting the hair’s natural structure. To complete your haircare routine, Oway also provides professional tools like environmentally friendly hairdryers, FSC-certified wooden brushes, and aluminum and obsidian combs, all made in line with our philosophy of sustainable beauty.

With haircare, skincare, and lifestyle lines, Oway meets all your needs for hair, skin, and daily wellness. Every product is created to combine the best of nature with the effectiveness of scientific research for a comprehensive, mindful, and fully vegan approach to self-care.