Some traditions encourage habits that harm both people and the planet, and Black Friday is one of them.

It disrupts our buying patterns and, in turn, affects production processes. Known as the kickoff to holiday shopping, "BlackFriday" lures consumers in with irresistible deals, but the consequences are far from positive.

On that single day, a staggering 420,000 tons of greenhouse gases are emitted — equivalent to 435 flights from London to New York.

Does it make sense to fill our lives with objects while emptying the world of its resources?

The mad rush for the best deal is an illusion. Both companies and individuals can slow down this frenzied consumption by adopting more responsible practices towards the environment. 

At Oway, we choose quality over quantity every day, guided by a production approach that aligns with our values. We craft agricosmetics rich in pure, effective botanical actives that deliver lasting results with minimal use — no waste. 

Our conscious vision is not compatible with BlackFriday. That’s why on November 29th — as we have for the past four years — all our sales channels, both online and offline, will be closed.

#blackfridaynoway