Special Edition

BLUE TIT x OWAY

When two kindred visions meet, new perspectives emerge.
The collaboration between the London-based creative group Blue Tit and Oway’s Agricosmetica® gives life to a synergy that blends aesthetic research with expressive authenticity.

Two products embody this dialogue: a conditioning fluid that brings lightness and precision to daily hair care, and a texturising cream that sets the shape free, allowing for spontaneous and intentional styling.

A meeting that becomes a new sensorial, visual and professional experience.

Not sure where to start?
Choose how you want to be guided: a video consultation with our experts, or a path shaped by a few simple questions.

finest fluid

€37.00 - 140 ml

next day cream

€45.50 - 140 ml

Discover the world of Oway: haircare, skincare, and lifestyle products

Oway’s range offers a complete collection of products created according to the principles of Agricosmetica®. Formulated with organic and vegan ingredients, designed to meet all your haircare, skincare, and lifestyle needs, delivering quality and performance through plant-based compositions.

Oway Haircare: sulfate-free shampoos, nourishing masks, and treatments

Oway's haircare line is crafted to respond to every hair need, from scalp to ends. Whether you're looking for products to balance the scalp, boost hair shine, or protect from heat styling, you’ll find the ideal solution. Our sulfate-free shampoos, nourishing masks, treatment oils, and styling products are formulated to add vitality and hold while respecting the hair’s natural structure. To complete your haircare routine, Oway also provides professional tools like environmentally friendly hairdryers, FSC-certified wooden brushes, and aluminum and obsidian combs, all made in line with our philosophy of sustainable beauty.

With haircare, skincare, and lifestyle lines, Oway meets all your needs for hair, skin, and daily wellness. Every product is created to combine the best of nature with the effectiveness of scientific research for a comprehensive, mindful, and fully vegan approach to self-care.