Journal
Tales from the earth and beyond. Discover ideas and insights that shape the path of the industry, and transform our way of thinking and living towards enduring innovations and mindful resource use.
There are things we buy. And things we choose to keep with us
In a time that accelerates consumption, choosing what lasts changes the value of things. From raw materials to the artisan’s hand, through to Terra objects.
What we buy is a choice. How we buy it is, too
Producing better also means choosing better. From materials to packaging and complete routines: a more intentional way to think about what we buy.
Strength is cultivated at the roots
Fragility, loss of body and thinning can have different causes. Discover why hair strength begins with the vitality of the scalp and roots.
Seasonal change: how to prepare and purify the scalp
Prima che un trattamento incontri i capelli, c'è una superficie da risvegliare.
Purificazione, ricambio cellulare e ossigenazione preparano la cute a ricevere, trasformando la cura quotidiana in un rituale più consapevole.
The time to rebuild: restoring body and integrity to the hair fibre
Holidays lighten our routines, but place extra demands on the hair fibre. Hair is wet, tied up, let down and dried again and again, following a rhythm unlike the rest of the year. Once we return, that adaptability can show up as fragility, loss of body and reduced hold. Hydration is often the first step; reconstruction can be the decisive one.
Does your hair feel heavy after just a few hours? It might not be down to sebum
The sensation of dirty hair can stem from a subtle misunderstanding.
In summer, the scalp works harder: understanding this means preparing it for cleansing, not simply washing it more often.