Oway’s story, like many stories, starts with a challenge.
"I was aware that, as manufacturers, we would inevitably produce materials needing management and disposal throughout the product lifecycle.
This realization triggered a continual process of questioning and reimagining ingredient origins, extraction methods, materials, packaging, and resources to create something virtuous. I’ll rewind the tape and take you through some of our most decisive milestones. Starting from our roots, to where we are today."
The Active Principle
The first steps in the production of natural perfumes under the Rolland brand in a small laboratory in the heart of Bologna.
The perfumes
The commercialization of the first natural fragrances and essences. The very first foray into the world of plant-derived formulations.
The first choice
The launch of the first hairspray. A choice that anticipated the launch of an entire range of professional products for hairdressers.
Step by step in the professional sector
From perfumery to products aimed at the hairdressing sector, conceived and formulated from botanical extracts.
The first phytological line
After a long and pioneering research into the world of organic ingredients, a true line based on vegetable waters was born.
From organic to biodynamic
We choose to increasingly intertwine our formulas with the plant world, approaching the biodynamic agricultural method.
Ortofficina
We inaugurate our biodynamic farm, to ensure purity and a high concentration of plant ingredients in all our formulas.
Glass and aluminium
We begin a journey of progressively eliminating plastic from all our containers, opting for these two natural materials, 100% infinitely recyclable.
Artigiano
The creative and manufacturing hub of Oway is born. At first just a carpentry workshop, today a laboratory that creates furniture and design objects from natural, recycled and recovered materials.
