smooth+

Smoothing and disciplinary treatment to obtain healthy, strong and brilliant straight hair

Long, short or medium length hair, straight hair possess an innate elegance which makes them perfect for any look and occasion. However they must appear healthy, shiny and tended for a perfect liss-à-plomb. To obtain this result it is fundamental that the cuticles are perfectly sealed and polished so as to reflect luminosity resulting in nourished, soft to the touch hair, protected from excessive heat from dryer and flat iron use. SMOOTH+ is a disciplining treatment that unites the nutritious action resulting in polish and shine on the cuticle stemming from the antioxidant action of the Buriti oil and the bounce from the organic Rose and biodynamic Caraway.

smoothing conditioner

Smoothing effect conditioner for dry, hard to manage, untameable hair.

€37.50 - 240 ml

smoothing cream

No-rinse smoothing cream for dry, hard to manage, untameable hair.

€40.00 - 150 ml

smoothing fluid

No-rinse smoothing fluid for dry, hard to manage, untameable hair.

€46.00 - 100 ml

smoothing hair bath

Smoothing effect hair bath for dry, hard to manage, untameable hair.

€32.00 - 240 ml

Discover the world of Oway: haircare, skincare, and lifestyle products

Oway’s range offers a complete collection of products created according to the principles of Agricosmetica®. Formulated with organic and vegan ingredients, designed to meet all your haircare, skincare, and lifestyle needs, delivering quality and performance through plant-based compositions.

Oway Haircare: sulfate-free shampoos, nourishing masks, and treatments

Oway's haircare line is crafted to respond to every hair need, from scalp to ends. Whether you're looking for products to balance the scalp, boost hair shine, or protect from heat styling, you’ll find the ideal solution. Our sulfate-free shampoos, nourishing masks, treatment oils, and styling products are formulated to add vitality and hold while respecting the hair’s natural structure. To complete your haircare routine, Oway also provides professional tools like environmentally friendly hairdryers, FSC-certified wooden brushes, and aluminum and obsidian combs, all made in line with our philosophy of sustainable beauty.

Oway Skincare: organic cleansers, moisturizers, and body treatments

For a natural and effective skincare routine, Oway’s skincare line offers organic and vegan products designed to cleanse, hydrate, and pamper the skin deeply. From gentle cleansers to rich moisturizers, each formula is designed to protect and revitalize the skin, enhancing the properties of pure botanical extracts. Make your beauty routine a moment of daily well-being with products that respect your skin's delicate balance and promote sustainable beauty.

Oway Lifestyle and Artigiano: terracotta diffusers, design accessories, and sustainability

Oway’s lifestyle line completes your well-being experience with handmade products crafted from natural materials. For example, terracotta diffusers slowly release essential oil fragrances, transforming your space into a relaxing haven. Artigiano, our creative workshop, designs accessories and furniture from recycled and reclaimed materials, reflecting Oway’s philosophy of environmental respect and local craftsmanship. Each lifestyle product is conceived to bring beauty, harmony, and functionality to your space, always with a focus on sustainability.

With its haircare, skincare, and lifestyle lines, Oway meets all your needs for hair, skin, and daily wellness. Every product is created to combine the best of nature with the effectiveness of scientific research for a comprehensive, mindful, and fully vegan approach to self-care.