Journal
Tales from the earth and beyond. Discover ideas and insights that shape the path of the industry, and transform our way of thinking and living towards enduring innovations and mindful resource use.
The time to rebuild: restoring body and integrity to the hair fibre
Holidays lighten our routines, but place extra demands on the hair fibre. Hair is wet, tied up, let down and dried again and again, following a rhythm unlike the rest of the year. Once we return, that adaptability can show up as fragility, loss of body and reduced hold. Hydration is often the first step; reconstruction can be the decisive one.
Does your hair feel heavy after just a few hours? It might not be down to sebum
The sensation of dirty hair can stem from a subtle misunderstanding.
In summer, the scalp works harder: understanding this means preparing it for cleansing, not simply washing it more often.
The single-use culture (doesn’t) go on holiday with us.
On holiday, we allow ourselves more freedom, a more carefree attitude and a few exceptions – even in the way we consume. But what if travelling were the perfect opportunity to rediscover the value of items designed to last?
Five ways summer affects your hair (which we often blame on the sun)
Why does your hair change during the summer? From sea salt to air conditioning, find out what happens to your hair strands and how to preserve their softness, shine and colour.
Your skin reacts, your hair changes silently: what happens under (and after) the sun?
Sunway by Oway: a selection of agricosmetics for skin and hair exposed to sun, salt, chlorine and wind. Nourishment, hydration and cosmetic protection to get you through the summer.
Blonde, white and grey hair: when colour becomes identity
Blondeway by Oway: the agricosmetic range for blonde, white and grey hair that brightens the colour, corrects unwanted tones and protects the hair fibre.