And yet, it is a challenge. In a time where production seems to be the only goal, we choose a different route: one that pays attention to every stage of the process. From this philosophy, our path and choices are born.

Cosmoprof Worldwide Bologna is the global event for the cosmetic world: a space to discover, explore, and engage with the latest technologies and innovations in a dynamic, international setting. Did you visit? If not, here’s a quick flashback of the immersive (and unconventional) journey within our stand.

Haircare: a journey towards healthy, radiant hair

At Oway, values and products are tightly woven together—one defines the essence of the other in a constant, balanced relationship.

That’s why we chose to give prominence to our Haircare line: a collection of professional agricosmetics designed both for daily use and in-salon technical services. Its mission? To offer ideal treatments for every scalp and hair type, and above all, to propose plant-based formulas that enhance hair health, application after application.

Agricosmetica® is our signature: a philosophy we put into practice starting from our biodynamic farm, Ortofficina, where we cultivate and extract the botanicals that form the basis of our formulas. Each product is the result of a process that brings together the richness of nature with the search for effective solutions—for nourished, strong and vibrant hair.

At Cosmoprof, we unveiled our latest launch: Twist’n Curl, a dedicated line that enhances and cares for four different curl types.

Oway Skincare: a daily ritual of care and intention

And what about Skincare? Facial care is more than just a trend—it has always been essential. The face is our most exposed part, our calling card. Just as we pay attention to what we eat or breathe, we should be mindful of what we apply to our skin.

A conscious and consistent routine makes a difference. From moisturisers to gentle cleansers, every Oway product is designed to care for the skin deeply and respectfully, leveraging the full potential of pure botanical extracts.

Oway Skincare is our professional treatment range for beauty salons, hotels and spas seeking to offer guests an immersive and distinctive ritual experience.

Essential in composition, combinations and gestures, these treatments embody Oway’s core formulating principles. Their ingredients reflect the purity and potency of the plant world, expressing the highest properties of seasonal and natural extraction. Subtly scented, these face and body rituals create a sensory journey guided by Oway’s unmistakable olfactory signature.

Artigiano: the creative hub we didn’t know we needed

We ended the exhibition journey with Artigiano—our creative and artisanal hub, established in 2017 with the idea of creating something rooted in passion, tradition and innovation. What began as a small carpentry workshop has grown into a true craft laboratory, where every project is born from care, dedication and deep respect for raw materials.

Here, objects are not merely made—they’re shaped into unique pieces of design. At Artigiano, we work exclusively with natural, recycled and repurposed materials, with the goal of giving new life to what already exists.

The essence of Oway: “For a post-plastic world”

And through it all, we’ve never forgotten our boldest commitment: reducing single-use plastic consumption, year after year. For a post-plastic world remains our declaration of intent. The path toward a plastic-free world is made of gradual steps, thoughtful shifts and concrete actions that, over time, become reality.

In 2013, we introduced glass and aluminium packaging—an ideal solution that allowed us to take a further step: the Oway metal dispensers. These were a milestone in our transformation journey, which began in 2018 when we switched to metal caps for bottles and jars, designed to be replaceable and compatible with interchangeable dispensers.

Oway is not just a brand—it’s a vision. A growth path where innovation, wellbeing and care for the environment walk hand in hand. Our mission is to offer effective solutions that benefit both people and the ecosystem we’re part of.