smooth+

Smoothing and disciplinary treatment to obtain healthy, strong and brilliant straight hair

Long, short or medium length hair, straight hair possess an innate elegance which makes them perfect for any look and occasion. However they must appear healthy, shiny and tended for a perfect liss-à-plomb. To obtain this result it is fundamental that the cuticles are perfectly sealed and polished so as to reflect luminosity resulting in nourished, soft to the touch hair, protected from excessive heat from dryer and flat iron use. SMOOTH+ is a disciplining treatment that unites the nutritious action resulting in polish and shine on the cuticle stemming from the antioxidant action of the Buriti oil and the bounce from the organic Rose and biodynamic Caraway.

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Macro sul prodotto contenuto all'interno del flacone in vetro ambrato Oway. La texture dello shampoo appare liquida con bollicine.
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Discover the world of Oway: haircare, skincare and lifestyle

Oway offers a complete range of products developed according to the principles of Agricosmetica®. Formulations combine plant-based ingredients with advanced research to meet haircare, skincare and lifestyle needs with performance and coherence.

Haircare

From scalp to lengths, Oway haircare addresses every need: balance, shine, protection and styling. Sulfate-free shampoos, masks, treatments and styling products work in synergy to support the hair fibre while preserving its natural structure. The range is completed by professional tools designed with the same attention to materials and function.

Skincare

Oway skincare is designed to cleanse, hydrate and support the skin through targeted daily rituals. Each formula enhances the properties of botanical extracts, helping maintain balance, comfort and vitality.

Lifestyle & Artigiano

The lifestyle collection extends this approach into living spaces. Objects and accessories are created through artisanal processes and material recovery, giving new form to glass and terracotta. Each piece brings function and atmosphere into everyday environments.

Oway brings together hair, skin and daily rituals in a unified vision, where formulation, materials and design follow the same direction.