beCurly

Bounce and hydration for naturally curly or permed hair

The synergic treatments in the BECURLY line acts the needs of curly hair at 360°. The hair bath and mask favor rehydration and help detangle knots, carrying nutrients and sealing scales that, in curly hair, often result lifted determining dullness. Curly potion is an honest to goodness bounce elixir, which with its fine texture, gives support, definition and separation. The synergy of biodynamic Licorice, organic Hypericum and ethical Crabwood give nourishment, bounce and vigor.

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Macro sul prodotto contenuto all'interno del flacone in vetro ambrato Oway. La texture dello shampoo appare liquida con bollicine.

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curly hair bath

Curly hair bath for naturally curly and permed hair.
Gently cleanses while enhancing curl elasticity and definition.

€36.50 - 240ml

curly hair co-wash

Cleansing milk with conditioning action for medium/intense curly hair.

€39.50 - 240ml

curly hair combing cream

High-definition detangling cream 2-in-1 for all types of curly hair.
Detangles, hydrates and disciplines curls without weighing them down.

€57.00 - 240ml

Discover the world of Oway: haircare, skincare and lifestyle

Oway offers a complete range of products developed according to the principles of Agricosmetica®. Formulations combine plant-based ingredients with advanced research to meet haircare, skincare and lifestyle needs with performance and coherence.

Haircare

From scalp to lengths, Oway haircare addresses every need: balance, shine, protection and styling. Sulfate-free shampoos, masks, treatments and styling products work in synergy to support the hair fibre while preserving its natural structure. The range is completed by professional tools designed with the same attention to materials and function.

Skincare

Oway skincare is designed to cleanse, hydrate and support the skin through targeted daily rituals. Each formula enhances the properties of botanical extracts, helping maintain balance, comfort and vitality.

Lifestyle & Artigiano

The lifestyle collection extends this approach into living spaces. Objects and accessories are created through artisanal processes and material recovery, giving new form to glass and terracotta. Each piece brings function and atmosphere into everyday environments.

Oway brings together hair, skin and daily rituals in a unified vision, where formulation, materials and design follow the same direction.