Journal
Tales from the earth and beyond. Discover ideas and insights that shape the path of the industry, and transform our way of thinking and living towards enduring innovations and mindful resource use.
The single-use culture (doesn’t) go on holiday with us.
On holiday, we allow ourselves more freedom, a more carefree attitude and a few exceptions – even in the way we consume. But what if travelling were the perfect opportunity to rediscover the value of items designed to last?
Five ways summer affects your hair (which we often blame on the sun)
Why does your hair change during the summer? From sea salt to air conditioning, find out what happens to your hair strands and how to preserve their softness, shine and colour.
Your skin reacts, your hair changes silently: what happens under (and after) the sun?
Sunway by Oway: a selection of agricosmetics for skin and hair exposed to sun, salt, chlorine and wind. Nourishment, hydration and cosmetic protection to get you through the summer.
Blonde, white and grey hair: when colour becomes identity
Blondeway by Oway: the agricosmetic range for blonde, white and grey hair that brightens the colour, corrects unwanted tones and protects the hair fibre.
Common Hair Care Routine Mistakes: What to Avoid for Lasting Results
Overloaded routines, incorrect washing habits, product buildup: discover the most common hair care routine mistakes and how to build a consistent method over time.
No to Black Friday: consume less, consume better | Organic Way
Even in 2025, Oway turns off Black Friday to ignite a new kind of awareness: less consumption, more value. Because the future cannot be bought — it must be cultivated, every day.