Hair Masks & Balms

Curly, wavy, dry hair is often rebellious and unruly.

To tame this energy, an Oway hair mask provides the necessary moisturizing charge, repairing it in depth and eliminating any wrinkled effect. The recipe for success of these masks for dry hair, for curly hair and for frizzy hair lies in the moisturizing and repairing capabilities of their natural ingredients and in the ease of use, sometimes even without rinsing, which make them practical to apply even at home.

An Oway moisturizing conditioner or moisturizing hair mask are the right culmination to an attentive path towards your well-being.

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Choose how you want to be guided: a video consultation with our experts, or a path shaped by a few simple questions.

Macro sul prodotto contenuto all'interno del flacone in vetro ambrato Oway. La texture dello shampoo appare liquida con bollicine.

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frequent use conditioner

Frequent use conditioner for all hair types.
Conditions hair while maintaining balance and lightness for frequent washing.

€39.50 - 240ml

smooth'n glow hair conditioner

Illuminating and smoothing hair conditioner.
Detangles, smooths and enhances shine for softer, more controlled lengths.

€45.50 - 240 ml

enriching hair conditioner

Ultra detangling conditioner for all hair types of blond hair.
Deeply nourishes and restores softness and compactness to dry hair.

€45.50 - 240 ml

after-sun hair mask

Reparative and nourishing hair mask.
Deeply nourishes and restores softness and elasticity after exposure.

€37.00 - 150ml

smooth'n glow hair mask

Illuminating & Smoothing Hair Mask.
Deeply nourishes and smooths the fiber for more compact, soft and radiant hair.

€45.00 - 160 ml

rebuildM+ hair mask

Regenerating and mineral-replenishing hair mask.

€59.00 - 160 ml

Discover the world of Oway: haircare, skincare, and lifestyle products

Oway’s range offers a complete collection of products created according to the principles of Agricosmetica®. Formulated with organic and vegan ingredients, designed to meet all your haircare, skincare, and lifestyle needs, delivering quality and performance through plant-based compositions.

Oway Haircare: sulfate-free shampoos, nourishing masks, and treatments

Oway's haircare line is crafted to respond to every hair need, from scalp to ends. Whether you're looking for products to balance the scalp, boost hair shine, or protect from heat styling, you’ll find the ideal solution. Our sulfate-free shampoos, nourishing masks, treatment oils, and styling products are formulated to add vitality and hold while respecting the hair’s natural structure. To complete your haircare routine, Oway also provides professional tools like environmentally friendly hairdryers, FSC-certified wooden brushes, and aluminum and obsidian combs, all made in line with our philosophy of sustainable beauty.

With haircare, skincare, and lifestyle lines, Oway meets all your needs for hair, skin, and daily wellness. Every product is created to combine the best of nature with the effectiveness of scientific research for a comprehensive, mindful, and fully vegan approach to self-care.