What do you really bring with you on holiday?
With summer come longer days, the light changes, rhythms slow down.
You show more skin: it breathes, absorbs sun, wind, salt.
You feel lighter, among walks, travels, silences and shared moments.
But have you ever asked yourself what you truly bring with you, beyond swimsuits and sunglasses?
Did you know that, according to the U.S. non-profit organisation The Ocean Foundation, around 14,000 tons of sun care products end up in the seas every year?
Many of them contain chemical filters that disrupt the balance of marine life, harming fragile ecosystems. A silent, invisible impact—yet deep and long-lasting.
From cosmetics to soil: the silent journey of microplastics
Have you ever wondered where the microplastics contained in cosmetic products and their packaging end up after use? When they don’t disperse into the seas, they take another route, quieter but just as invasive. They accumulate in the sludge produced by wastewater treatment processes. And then? These “treated” sludges are often used in agriculture as fertilisers.
So what we apply to our skin can end up in the fields, mix with the soil, and — step by step — enter our food chain. Is this the journey you imagine for the products you use every day? Every choice we make, every daily gesture, has a broader impact than we think.
The signs the sea gives us
The sea sends us small signals: slowing coral reef growth, disappearing fish. Climate change, pollution, loss of biodiversity — it’s all happening now, before our eyes.
What can we do, concretely? There is an alternative: a different way of experiencing sun protection, more ethical, aware, gentle.
You’ve probably stopped before to read the INCI of what you apply to your skin.
Choosing low-impact products with active ingredients grown regeneratively, respecting land and sea, is a simple yet powerful act.
A cream can be just a cream — or a declaration of intent: taking care of yourself without harming what surrounds you.
The beauty of summer is not just what we see, but what we choose not to ruin.
Respectful packaging
Packaging is not just a container: it’s the first thing we touch, the last sign we leave behind.
Why not turn it into a gesture of respect?
Oway chooses infinitely recyclable glass and aluminium — noble, durable materials composed of natural elements like silicon and bauxite, which come from the environment and return to it once consumed.
No unnecessary wrapping, no single-use plastic: only what’s needed, according to a circular philosophy that promotes concentrated formulas rich in botanical actives and is committed to protecting them in pure, inert and shielding materials.
Even packaging, when carefully designed, can tell a story of conscious beauty.
A story that begins with a bottle… and can change the ending of our relationship with the environment.
Sunway: the gentle rhythm of summer
Oway’s Sunway is an essential routine for skin and hair that gently follows the summer rhythm, before and after sun exposure, without overloading.
No chemical filters, no synthetic fragrances — only plant-based actives cultivated according to the principles of Agricosmetica®, giving the skin what it needs without leaving harmful traces in natural habitats.
All in glass and aluminium bottles — noble and recyclable materials, made to last.
In the concept of care lies not only protection: it also means letting nature follow its course, accompanying it with awareness.