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Every year, we commit to progressing along the path of eliminating plastic from our packaging in favor of glass and aluminum. We also commit to minimizing environmental impact at every level of production.

We are moving toward a world after plastic that is coherent, transparent and ethical. With glass, all these needs can be met, protecting, enhancing and showcasing the true naturalness of Agricosmetica’s formulas.



The “House Of Blue” embodies every facet of the Oway ecosystem, where a calming colour blends perfectly with the nature around us.

This hair care range is dedicated to protecting and caring for blonde, white, and grey hair. It harnesses the illuminating power of nature and comes with rituals that respect the planet’s rhythms and ecosystems.

Discover BLONDEWAY world


Essential: making a difference and shifting perspectives by emphasizing value: this is what really matters.

Within Oway, the essential is what leads to every decision and what permeates every action.

As manufacturers, and as active players in a process of virtuous change, the essential represents everything we cannot live without: what we consider vital, crucial, and necessary.



Chasing after experience: the art of the details that matter

When desires and expectations are fulfilled through feelings, experience comes to life. When the experience goes beyond the boundaries of the usual and is enriched by attention to detail, the value of hospitality and the anticipation of needs lead to a memory taking shape. Which, we are ready to bet, will be unforgettable.

Upcycling: the beneficial re-use that reallocates and ennobles waste

An upgrade of recycling, the antidote to downcycling and the creative reinterpretation of the concept of vintage, this virtuous habit vanquishes waste competition and puts products, raw materials and objects back into circulation, giving them a new, unforeseen life.

Greenwashing: the “feigned environmentalism” that we surely do not need

Proclaiming oneself as eco-friendly and certifying this on the label is the new frontier of misrepresenting zero-impact procedures. A riot of green leaves, a shower of “organic or bio", "green" and "natural" stamps that confuse, obscure and cover up reality. Here's how to recognise the deception and stem the consequences.

Hair and Personal Care Products

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