Oway’s story, like many stories, starts with a challenge.  

"I was aware that, as manufacturers, we would inevitably produce materials needing management and disposal throughout the product lifecycle.

This realization triggered a continual process of questioning and reimagining ingredient origins, extraction methods, materials, packaging, and resources to create something virtuous. I’ll rewind the tape and take you through some of our most decisive milestones. Starting from our roots, to where we are today."

1948

The Active Principle


The first steps in the production of natural perfumes under the Rolland brand in a small laboratory in the heart of Bologna.

Illustrazione di una porta
The 1950s

The perfumes


The commercialization of the first natural fragrances and essences. The very first foray into the world of plant-derived formulations.

Nell'immagine ci sono due foto: la prima foto con dei profumi, la seconda è na foto di un portico
The 1960s

The first choice


The launch of the first hairspray. A choice that anticipated the launch of an entire range of professional products for hairdressers.

The 1970s - 80s

Step by step in the professional sector


From perfumery to products aimed at the hairdressing sector, conceived and formulated from botanical extracts.

The 1990s

The first phytological line


After a long and pioneering research into the world of organic ingredients, a true line based on vegetable waters was born.

2000s

From organic to biodynamic


We choose to increasingly intertwine our formulas with the plant world, approaching the biodynamic agricultural method.

Illustrazione di un uomo che lavora la terra
2010

Ortofficina


We inaugurate our biodynamic farm, to ensure purity and a high concentration of plant ingredients in all our formulas.

2011 to 2013

Glass and aluminium


We begin a journey of progressively eliminating plastic from all our containers, opting for these two natural materials, 100% infinitely recyclable.

2017

Artigiano

The creative and manufacturing hub of Oway is born. At first just a carpentry workshop, today a laboratory that creates furniture and design objects from natural, recycled and recovered materials.