beCurly

Bounce and hydration for naturally curly or permed hair

The synergic treatments in the BECURLY line acts the needs of curly hair at 360°. The hair bath and mask favor rehydration and help detangle knots, carrying nutrients and sealing scales that, in curly hair, often result lifted determining dullness. Curly potion is an honest to goodness bounce elixir, which with its fine texture, gives support, definition and separation. The synergy of biodynamic Licorice, organic Hypericum and ethical Crabwood give nourishment, bounce and vigor.

curly hair bath

Curly hair bath for naturally curly and permed hair.

€32.00 - 240ml

curly hair bath

Curly hair bath for naturally curly and permed hair.

€11.00 - 50 ml

curly hair mask

Curly hair mask for naturally curly and permed hair. 

€37.00 - 150 ml

curly hair mask

Curly hair mask for naturally curly and permed hair.

€15.50 - 50 ml

Discover the world of Oway: haircare, skincare, and lifestyle products

Oway’s range offers a complete collection of products created according to the principles of Agricosmetica®. Formulated with organic and vegan ingredients, designed to meet all your haircare, skincare, and lifestyle needs, delivering quality and performance through plant-based compositions.

Oway Haircare: sulfate-free shampoos, nourishing masks, and treatments

Oway's haircare line is crafted to respond to every hair need, from scalp to ends. Whether you're looking for products to balance the scalp, boost hair shine, or protect from heat styling, you’ll find the ideal solution. Our sulfate-free shampoos, nourishing masks, treatment oils, and styling products are formulated to add vitality and hold while respecting the hair’s natural structure. To complete your haircare routine, Oway also provides professional tools like environmentally friendly hairdryers, FSC-certified wooden brushes, and aluminum and obsidian combs, all made in line with our philosophy of sustainable beauty.

Oway Skincare: organic cleansers, moisturizers, and body treatments

For a natural and effective skincare routine, Oway’s skincare line offers organic and vegan products designed to cleanse, hydrate, and pamper the skin deeply. From gentle cleansers to rich moisturizers, each formula is designed to protect and revitalize the skin, enhancing the properties of pure botanical extracts. Make your beauty routine a moment of daily well-being with products that respect your skin's delicate balance and promote sustainable beauty.

Oway Lifestyle and Artigiano: terracotta diffusers, design accessories, and sustainability

Oway’s lifestyle line completes your well-being experience with handmade products crafted from natural materials. For example, terracotta diffusers slowly release essential oil fragrances, transforming your space into a relaxing haven. Artigiano, our creative workshop, designs accessories and furniture from recycled and reclaimed materials, reflecting Oway’s philosophy of environmental respect and local craftsmanship. Each lifestyle product is conceived to bring beauty, harmony, and functionality to your space, always with a focus on sustainability.

With its haircare, skincare, and lifestyle lines, Oway meets all your needs for hair, skin, and daily wellness. Every product is created to combine the best of nature with the effectiveness of scientific research for a comprehensive, mindful, and fully vegan approach to self-care.