Journal
Tales from the earth and beyond. Discover ideas and insights that shape the path of the industry, and transform our way of thinking and living towards enduring innovations and mindful resource use.
For a Post-Plastic World: Unveiling the Active Principle Behind All Our Choices
At this edition of Cosmoprof 2024, we've sown the seed of agricosmetica® everywhere the ground was fertile, shining a spotlight so that our sector too reflects on the future of the ecosystem. Immersed – yet distanced – in the world of cosmetic products, we chose to showcase what's dearest to us: our roots.
Re-use is chic: The new paradigm of conscious fashion is about endless recreation
Oway collaborated with Quid, a social enterprise dedicated to recovering and upcycling, to create our Furoshikis: an accessory with endless uses that is inspired by Japanese tradition, in order to reduce textile waste and extend the fashion supply chain.
Upcycling: the beneficial re-use that reallocates and ennobles waste
An upgrade of recycling, the antidote to downcycling and the creative reinterpretation of the concept of vintage, this virtuous habit vanquishes waste competition and puts products, raw materials and objects back into circulation, giving them a new, unforeseen life.
Greenwashing: the “feigned environmentalism” that we surely do not need
Proclaiming oneself as eco-friendly and certifying this on the label is the new frontier of misrepresenting zero-impact procedures. A riot of green leaves, a shower of “organic or bio", "green" and "natural" stamps that confuse, obscure and cover up reality. Here's how to recognise the deception and stem the consequences.
Superfluous packaging: the packaging avalanche pouring into the waste bin
In the aftermath of the Holidays, we know for sure that the most received gifts were parcels, external packaging, additional packaging and everything “necessary" to keep the contents intact. Overpackaging is the triumph of single use: an increasingly accentuated phenomenon which has reached senseless usage paradoxes.
Let’s not black out the future: it’s time to consume less and to do it better
Sales days like Black Friday produce a staggering waste of resources. They shape our perception of purchases, they push us to believe that we absolutely must buy, taking advantage of discounts right away, with devastating consequences on the environment. There is no time to change things: we must get back to conscious consumption – and we must do it now.