The “House Of Blue” embodies every facet of the Oway ecosystem, where a calming colour blends perfectly with the nature around us.

This hair care range is dedicated to protecting and caring for blonde, white, and grey hair. It harnesses the illuminating power of nature and comes with rituals that respect the planet’s rhythms and ecosystems.

Discover BLONDEWAY world

Every year, we commit to progressing along the path of eliminating plastic from our packaging in favor of glass and aluminum. We also commit to minimizing environmental impact at every level of production.

We are moving toward a world after plastic that is coherent, transparent and ethical. With glass, all these needs can be met, protecting, enhancing and showcasing the true naturalness of Agricosmetica’s formulas.