The Place: the epitome of timeless luxury

An unprecedented range of easy-to-use agricosmetics that deliver aromatherapeutic benefits, combining aesthetics, quality and sensory comfort, and indulging all five senses. 

The durable and protective material essence of glass takes on a new, elegant, matte-black guise. 

While the light, delicate, creamy, melt-in and velvety textures of THE PLACE, nurtured inside, trigger intense sensations that emotionally awaken all the senses: on application, the pleasant textures are instantly transformed, leaving hair soft and smooth.

Evoked by touch and released by massage, the olfactory notes flood the room, and hair and skin from tip to toe.

creamy hair bath

Cream conditioning hair bath

€49.00 - 240 ml

everlasting hair booster

Plumping lipid-restoring hair filler

€46.00 - 75 ml

hair fragrance

Perfumed essence for hair

€45.00 - 100 ml

overnight no rinse hair serum

No-rinse night restructuring for hair

€50.00 - 100 ml

pH hair equalizer

pH Rebalancing sealing hair treatment

€44.00 - 160 ml

refreshing scalp mask

Refreshing moisturising scalp mask

€34.00 - 100 ml

Discover the world of Oway: haircare, skincare, and lifestyle products

Oway’s range offers a complete collection of products created according to the principles of Agricosmetica®. Formulated with organic and vegan ingredients, designed to meet all your haircare, skincare, and lifestyle needs, delivering quality and performance through plant-based compositions.

Oway Haircare: sulfate-free shampoos, nourishing masks, and treatments

Oway's haircare line is crafted to respond to every hair need, from scalp to ends. Whether you're looking for products to balance the scalp, boost hair shine, or protect from heat styling, you’ll find the ideal solution. Our sulfate-free shampoos, nourishing masks, treatment oils, and styling products are formulated to add vitality and hold while respecting the hair’s natural structure. To complete your haircare routine, Oway also provides professional tools like environmentally friendly hairdryers, FSC-certified wooden brushes, and aluminum and obsidian combs, all made in line with our philosophy of sustainable beauty.

Oway Skincare: organic cleansers, moisturizers, and body treatments

For a natural and effective skincare routine, Oway’s skincare line offers organic and vegan products designed to cleanse, hydrate, and pamper the skin deeply. From gentle cleansers to rich moisturizers, each formula is designed to protect and revitalize the skin, enhancing the properties of pure botanical extracts. Make your beauty routine a moment of daily well-being with products that respect your skin's delicate balance and promote sustainable beauty.

Oway Lifestyle and Artigiano: terracotta diffusers, design accessories, and sustainability

Oway’s lifestyle line completes your well-being experience with handmade products crafted from natural materials. For example, terracotta diffusers slowly release essential oil fragrances, transforming your space into a relaxing haven. Artigiano, our creative workshop, designs accessories and furniture from recycled and reclaimed materials, reflecting Oway’s philosophy of environmental respect and local craftsmanship. Each lifestyle product is conceived to bring beauty, harmony, and functionality to your space, always with a focus on sustainability.

With its haircare, skincare, and lifestyle lines, Oway meets all your needs for hair, skin, and daily wellness. Every product is created to combine the best of nature with the effectiveness of scientific research for a comprehensive, mindful, and fully vegan approach to self-care.