Essential oils, distillates, micronised plants and extracts derived from plants grown following the principles of harmony between man and nature: the soil is not treated with chemical pesticides or fertilisers, but is nourished and fed with natural fertilisation. This generates stronger plants able to provide for their own defense, which supply high quality ingredients, loaded with healthy and effective active ingredients. 

Protect especially delicate and sensitised skin, like that of children ages 3 and up.

In the Soothing hair bath we use non-ethoxylated surfactants, to respect and protect especially delicate and sensitised skin, like that of children ages 3 and up.

We do not use colourants in our treatment products because they are chemical substances not necessary for the formula to be effective. Our products get their colour from the active ingredients, essential oils and biodynamic ingredients they contain, to guarantee consumers the highest level of quality, purity and guarantee. Due to the extreme naturalness of the formulas, there may be small colour variations from one production to the next: have you ever found two oranges or two apples that are exactly alike?

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Organic Way sprays are propellant-free, to achieve the best results with the minimum environmental impact. We are the first company on the market to have launched hairspray in glass bottles with refill system: sculpting mist.

Our communication and salon set-up materials are recycled or eco-certified: FSC-certified paper and cardboard, PEFC-certified wood, bioplastics, recycled PET.

Each product is formulated based on the most advanced green and clean chemistry principles. For Oway, resorting to this means replacing synthetic raw materials where possible with the best natural or naturally derived alternatives, without this choice compromising performance in any way. Thanks to this replacement and to relentless research, most Oway formulas have over 90% natural ingredients. The Oway formulas concretely improve the capillary and skin structure with each application, through concentrated, versatile, professional and pleasant mixtures. We aim at balancing ingredients that add value, properties and effectiveness to the product, beyond any subtraction or absence. We choose to enhance the unique benefits of our raw materials, taking for granted the elimination of all potentially harmful substances which diverge from the principles of agricosmetica®.

We choose not to use Sodium Laureth Sulfate and Sodium Lauryl Sulfate as surfactants: instead we use a cleansing base derived from coconut and other gentler, safer substitutes. 

Naturally derived (sugar beet), it is the most natural and well tolerated preservative that not only allows us to properly preserve the majority of our products but also to have a suitable drying time of the pre-styling product. It replaces, for example, the classic aerosol mousse to create and define curls.

The Organic Way line contains no petrolatum, which we replace with butters, waxes and high quality vegetable emollients able to preserve hair health over time.

No tests have been performed by Oway on animals. People for the Ethical Treatment of Animals (PETA) is the world's largest organisation in support of animal rights. In honour of the ethical approach that we have always promoted with precision and transparency, we have chosen to support this Association and thus to reaffirm our respect for the animal world. Where in the European Union, for example, animal testing has been banned since 2009 for cosmetics and since 2003 for raw materials, we have also chosen not to market Oway products in countries where these tests are currently mandatory, allowing consumers from anywhere to rely on products consistent with their values and their lifestyle.

Our product labels are made of FSC-certified paper which, owing to its special processing, is fully waterproof and resistant, as well as ecological.

Ozone, a natural molecule composed of three oxygen atoms, destroys any residual micro-organisms by oxidation, breaking down the cell membrane in a matter of seconds. After these few seconds, the ozone to be converted back to oxygen is a clean and green process. As a result of these processes, the water is microbiologically purified.

A sustainable and zero-impact process that does not generate waste. Each ingredient is effectively reused, contributing to the regeneration of the virtuous circle. After the harvest and an appropriate drying period, the officinal plant is transferred from the fields to Oway’s production workshops. Our macerator works according to the traditional cold method, using only ozonated water, without the addition of solvents. During processing, the medicinal plant gradually releases its active ingredients into water, producing the macerate. After maceration, the exhausted parts of the plant are incorporated into the other ingredients that make up the biodynamic heap, the only fertiliser allowed to nourish the Ortofficina’s soil.

We create sensory blends based on essential oils that emanate powerful and beneficial effects on body and psyche. Only in the technical products, whose formula is not compatible with essential oils, we use allergen-free fragrances.

Proteins are a basic component of hair: when they are lacking, the shaft is weak and the hair is more brittle and less protected against aggressive external agents. This is why the formulas of Organic Way products are rich in completely plant-derived proteins.

We have eliminated parabens, controversial cosmetic preservatives, from our formulations, replacing them with natural compounds of vegetable origin.

These are chemical substances normally used as emulsifying agents. We have eliminated PEGs/PPGs/BGs from the entire Oway care line and from the specific treatments.

All products of the OW Beauty line are Natrue certified, one of the most serious and authoritative international certification bodies which provides extremely restrictive standards in order to ensure that the product is actually natural. The Natrue standard defines extremely strict rules in terms of raw materials, formulations, production process and packaging.

We only use essential packaging to minimise our environmental impact. We say no to overpackaging, secondary wrappings and packing materials, which often end up being discarded immediately after purchase, increasing environmental pollution.

Steam distillation is a natural extraction system that does not make use of solvents or other chemical substances and that allows preserving the purity and effectiveness of the active ingredients to the maximum. Through the steam produced, this method transforms the plants into the active ingredients usable in our formulas: 100% natural essential oils and distillates.

Nature + technology: we select and isolate the most active and effective plant components to create new highly concentrated and skin-friendly active ingredients. 

EDTAs are chemical substances normally used as adjuvants in the preservative system. They are not used in 99% of Organic Way products because our preservative system is sufficient to guarantee optimal duration. 

Indicates that the product contains no synthetic fragrances but is only scented with essential oils completely derived from the medicinal herbs.

We only select raw materials from plants grown according to traditional, organic and biodynamic methods. None of our products contain genetically-modified ingredients.

We package our formulas, rich in natural ingredients, only in glass and aluminium, precious, protective and completely and indefinitely recyclable materials. We eliminate plastic, which is highly polluting, and unnecessary and superfluous packaging, by creating the necessary tools only in eco-sustainable paper, wood, metal, cotton: natural materials which transmit authentic sensations. OWAY labels are FSC paper. An eco-sustainable choice that does not compromise the containers’ recyclability, as they can be thrown away for recycling without first having to remove the labels. We look for the most ecological and eco-certified papers, such as the Tree Free paper made using waste from food and agricultural production and not from felling trees.

A completely natural process, which technology has borrowed from nature. Reverse Osmosis is a safe and effective system that separates water from foreign substances through the use of special membranes called semi-permeable or osmotic. These membranes make it possible to filter pure water and retain foreign substances both suspended and dissolved. After completion of the reverse osmosis process, the water is ozonated.

Dynamisation or “potentisation” is the determining factor for the activation of a biodynamic formulation. The aim of dynamisation is to create a vortex through a process that involves mixing water. The vortex is created because the water, pushed along the perimeter of the cylindrical container, moves faster than the water in the centre. It is important that the movement is based on acceleration and that the reversal of the vortex is decisive: chaos is an important moment, just as much as the order of a vortex. In this cyclical sequence of build-up and inversion of the vortex, the substances undergo transformative actions that strengthen the effect of the preparations.