Journal
Tales from the earth and beyond. Discover ideas and insights that shape the path of the industry, and transform our way of thinking and living towards enduring innovations and mindful resource use.
Blonde, white and grey hair: when colour becomes identity
Blondeway by Oway: the agricosmetic range for blonde, white and grey hair that brightens the colour, corrects unwanted tones and protects the hair fibre.
Common Hair Care Routine Mistakes: What to Avoid for Lasting Results
Overloaded routines, incorrect washing habits, product buildup: discover the most common hair care routine mistakes and how to build a consistent method over time.
No to Black Friday: consume less, consume better | Organic Way
Even in 2025, Oway turns off Black Friday to ignite a new kind of awareness: less consumption, more value. Because the future cannot be bought — it must be cultivated, every day.
What do you really bring with you on holiday?
With summer come longer days, the light changes, rhythms slow down.
You show more skin: it breathes, absorbs sun, wind, salt.
You feel lighter, among walks, travels, silences and shared moments.
But have you ever asked yourself what you truly bring with you, beyond swimsuits and sunglasses?
Beyond conventional cosmetics: the immersive Oway philosophy at Cosmoprof 2025
Oway is rooted in a continuous drive for transformation and a tireless pursuit of a lifestyle in harmony with what surrounds us. Without our planet, we would not exist—and this is why working in tune with everything it encompasses is not only our duty but an endless source of inspiration.
Curly hair: nature’s unrepeatable masterpieces
Curly hair has always been considered a distinctive and captivating feature, drawing admiration and attention. Only 10-20% of the world’s population has naturally curly or wavy hair, making it a rare and highly sought-after trait.