Oway agricosmetic colour provides a variety of expressive alternatives in a single integrated system: different solutions that work in synergy, catering to the most diverse technical and creative needs.
Just like plants, they grow from root (HCOLOR – base colour), along the hair shaft (CUSTOMIZE YOUR AGRICOLOR – creative personalisation), to tip (HNECTAR – the emotional and captivating aspect).
The active ingredient is derived from the purity of biodynamic farming: the starting point of Agricosmetica®, is the cultivation method used to source the botanical extracts at the Ortofficina agricultural farm — while respecting both the soil and the rhythms of nature.
Professional formulas created according to a universal code, whose key words are:
- Biodynamic
- Ortofficina
- Upcycling
- Plant-based ingredients
- Conscious approach
HCOLOR speaks a universal language, rooted in the very foundations of Color, as if it were directly 'stolen' from Nature, from the very soil where the roots of the plants at the Oway Ortofficina farm estate sink in. Thanks to the richness of the soil guaranteed by the biodynamic cultivation method, they can rise strong and secure towards the sky.
CUSTOMIZE YOUR AGRICOLOR supports hairstylists in fully expressing their creative personality, like a color alchemist who customizes pigments on their palette to reveal every shade of personality, making the result unique, original, and distinctive.
Thanks to a modulable mixture and tailor-made color, CUSTOMIZE YOUR AGRICOLOR delivers a vibrant, fresh, and completely bespoke result.
HNECTAR is an infusion of natural colour with an emotional nature, a radiant embellishment that enriches hair with pure colour, a true distillate of Nature evocative of precious nectar and the spring blossoming of plants and flowers, transmitted by the velvety gel-oil texture and its plumping effect on hair.
