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Oway upcycling

WASTE IS A RESOURCE

 

THE WEALTH THAT WE HAVE IN OUR HANDS HAS MANY OTHER POSSIBILITIES OF PROVING ITS WORTH. 

Being able to see the beginning of a new story of usefulness in an apparently depleted raw material does not just mean prolonging its life cycle. It means giving it a superior quality, dressing it up with a novel purpose, revolutionising its intended use.

REDUCING WASTE, PUTTING BACK INTO CIRCULATION, GIVING VALUE TO WHAT EXISTS ALREADY.

We have chosen to recover agri-food waste by using its beneficial properties within our new Styling & Finish line: organic resources that are now useless in the food chain, which become powerful functional active ingredients in the Oway formulas.

WASTE IS A RESOURCE

 

THE WEALTH THAT WE HAVE IN OUR HANDS HAS MANY OTHER POSSIBILITIES OF PROVING ITS WORTH. 

Being able to see the beginning of a new story of usefulness in an apparently depleted raw material does not just mean prolonging its life cycle. It means giving it a superior quality, dressing it up with a novel purpose, revolutionising its intended use.

REDUCING WASTE, PUTTING BACK INTO CIRCULATION, GIVING VALUE TO WHAT EXISTS ALREADY.

We have chosen to recover agri-food waste by using its beneficial properties within our new Styling & Finish line: organic resources that are now useless in the food chain, which become powerful functional active ingredients in the Oway formulas.

CIRCLEBOX OWAY
CIRCLEBOX OWAY

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DISCOVER CIRCLEBOX

Your customised subscription

STEP 1

Sign in. Explore the Oway worlds and choose your favourite products

STEP 2

Customise how often you wish to receive them

STEP 3

Complete the order and activate your CIRCLEBOX

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Greenwashing: the “feigned environmentalism” that we surely do not need

Proclaiming oneself as eco-friendly and certifying this on the label is the new frontier of misrepresenting zero-impact procedures. A riot of green leaves, a shower of “organic or bio", "green" and "natural" stamps that confuse, obscure and cover up reality. Here's how to recognise the deception and stem the consequences.

Superfluous packaging: the packaging avalanche pouring into the waste bin

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