Journal

An upgrade of recycling, the antidote to downcycling and the creative reinterpretation of the concept of vintage, this virtuous habit vanquishes waste competition and puts products, raw materials and objects back into circulation, giving them a new, unforeseen life.

Proclaiming oneself as eco-friendly and certifying this on the label is the new frontier of misrepresenting zero-impact procedures. A riot of green leaves, a shower of “organic or bio", "green" and "natural" stamps that confuse, obscure and cover up reality. Here's how to recognise the deception and stem the consequences.

In the aftermath of the Holidays, we know for sure that the most received gifts were parcels, external packaging, additional packaging and everything “necessary" to keep the contents intact. Overpackaging is the triumph of single use: an increasingly accentuated phenomenon which has reached senseless usage paradoxes.

Sales days like Black Friday produce a staggering waste of resources. They shape our perception of purchases, they push us to believe that we absolutely must buy, taking advantage of discounts right away, with devastating consequences on the environment. There is no time to change things: we must get back to conscious consumption – and we must do it now.

Pollinating insects par excellence, bees fly from flower to flower to draw nourishment, protect them and increase their fruiting capacity. Their hives are a great little super organism of social individuals, who find in the biodynamic ecosystem the ideal environment to reproduce and freely carry out their precious job.

Human activities have a weight, production plants leave a footprint. Any action, product or process has an impact, more or less sustainable, with which we must deal in the present. But before evening these out, we must deal with them: emissions to hand.