Bleached & Blonde

Conditioning and reparative treatments designed to preserve the brightness of light tones, neutralise unwanted undertones and improve hair fibre compactness. Oway masks for bleached and blonde hair leave the hair soft, luminous and more even in tone and texture.

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Choose how you want to be guided: a video consultation with our experts, or a path shaped by a few simple questions.

bluemoon hair mask

Colour and shine treatment for cool blonde hair.
Neutralizes warm undertones, revives cool shades and nourishes the fiber.

€55.00 - 160 ml

bluemoon hair mask 500ml

Colour and shine treatment for cool blonde hair.
Neutralizes warm undertones, revives cool shades and nourishes the fiber.

€151.00 - 500 ml

color protection hair mask

Colour protection mask for coloured and highlighted hair.
Deeply nourishes while prolonging color brightness and definition.

€43.00 - 160 ml

sunset hour hair mask

Colour and shine treatment for golden blonde hair.

€55.00 - 160 ml

sunset hour hair mask 500ml

Colour and shine treatment for golden blonde hair.

€140.00 - 500 ml

Discover the world of Oway: haircare, skincare and lifestyle

Oway offers a complete range of products developed according to the principles of Agricosmetica®. Formulations combine plant-based ingredients with advanced research to meet haircare, skincare and lifestyle needs with performance and coherence.

Haircare

From scalp to lengths, Oway haircare addresses every need: balance, shine, protection and styling. Sulfate-free shampoos, masks, treatments and styling products work in synergy to support the hair fibre while preserving its natural structure. The range is completed by professional tools designed with the same attention to materials and function.

Skincare

Oway skincare is designed to cleanse, hydrate and support the skin through targeted daily rituals. Each formula enhances the properties of botanical extracts, helping maintain balance, comfort and vitality.

Lifestyle & Artigiano

The lifestyle collection extends this approach into living spaces. Objects and accessories are created through artisanal processes and material recovery, giving new form to glass and terracotta. Each piece brings function and atmosphere into everyday environments.

Oway brings together hair, skin and daily rituals in a unified vision, where formulation, materials and design follow the same direction.