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frequent use hair & scalp bath

Hair and scalp bath formulated for daily use.
It cleanses with precision, reinforces the hair fiber and maintains scalp balance, wash after wash.

€37.00 - 240ml

frequent use hair conditioner

Frequent use conditioner for all hair types.
Conditions hair while maintaining balance and lightness for frequent washing.

€43.00 - 240ml

smoothing cream

No-rinse smoothing cream for dry, hard to manage, untameable hair.

€46.00 - 150 ml

plant & mineral hair refresh

Waterless botanical-mineral cleansing and volumizing hair blend.
Refreshes roots without water, absorbing excess oil and restoring volume.

€43.00 - 36 gr

glossy nectar

Restructuring hair oil.
Protects, enhances shine and smooths the lengths without weighing them down.

€69.00 - 160 ml

moisturizing hair mask

Moisturising mask for very dry, dehydrated hair or thick, frizzy hair.
Restores hydration and elasticity while keeping hair soft and light.

€45.00 - 160ml

Discover the world of Oway: haircare, skincare and lifestyle

Oway offers a complete range of products developed according to the principles of Agricosmetica®. Formulations combine plant-based ingredients with advanced research to meet haircare, skincare and lifestyle needs with performance and coherence.

Haircare

From scalp to lengths, Oway haircare addresses every need: balance, shine, protection and styling. Sulfate-free shampoos, masks, treatments and styling products work in synergy to support the hair fibre while preserving its natural structure. The range is completed by professional tools designed with the same attention to materials and function.

Skincare

Oway skincare is designed to cleanse, hydrate and support the skin through targeted daily rituals. Each formula enhances the properties of botanical extracts, helping maintain balance, comfort and vitality.

Lifestyle & Artigiano

The lifestyle collection extends this approach into living spaces. Objects and accessories are created through artisanal processes and material recovery, giving new form to glass and terracotta. Each piece brings function and atmosphere into everyday environments.

Oway brings together hair, skin and daily rituals in a unified vision, where formulation, materials and design follow the same direction.