Shape & Hold

Not sure where to start?
Choose how you want to be guided: a video consultation with our experts, or a path shaped by a few simple questions.

molding mist

Medium/strong hold ecological hairspray.
Defines and sets with a light, buildable hold.

€45.00 - 240 ml

precious wax

Defining nourishing hair wax.
Defines and enhances shine with a rich yet lightweight texture.

€37.00 - 50 ml

quick glue

Strong/extra-strong hold glossy hair gel.
Sets and defines with strong hold for structured, long-lasting styles.

€37.00 - 100ml

sculpting mist

Extra strong hold ecological hairspray

€45.00 - 240 ml

sea salt spray

Beach effect texturizing hair lotion

€49.00 - 240 ml

shaping putty

Medium / strong hold fibrous hair paste

€35.00 - 50 ml

Discover the world of Oway: haircare, skincare and lifestyle

Oway offers a complete range of products developed according to the principles of Agricosmetica®. Formulations combine plant-based ingredients with advanced research to meet haircare, skincare and lifestyle needs with performance and coherence.

Haircare

From scalp to lengths, Oway haircare addresses every need: balance, shine, protection and styling. Sulfate-free shampoos, masks, treatments and styling products work in synergy to support the hair fibre while preserving its natural structure. The range is completed by professional tools designed with the same attention to materials and function.

Skincare

Oway skincare is designed to cleanse, hydrate and support the skin through targeted daily rituals. Each formula enhances the properties of botanical extracts, helping maintain balance, comfort and vitality.

Lifestyle & Artigiano

The lifestyle collection extends this approach into living spaces. Objects and accessories are created through artisanal processes and material recovery, giving new form to glass and terracotta. Each piece brings function and atmosphere into everyday environments.

Oway brings together hair, skin and daily rituals in a unified vision, where formulation, materials and design follow the same direction.