Straightening

For smooth, disciplined hair protected from heat, Oway offers a selection of specific products. Smoothing Cream is a leave-in smoothing cream that provides elasticity and definition to dry and unruly hair, facilitating straightening and protecting the hair fiber from heat sources. Smoothing Fluid is a heat-resistant smoothing fluid that adds shine and softness, protecting hair from blow dryers and straighteners. Thermo-Detangling Cloud is a heat-protective detangling lotion that facilitates combing and protects hair from heat, leaving it soft and shiny. Formulated with biodynamic and organic ingredients, these products respect the hair's natural structure and the environment.

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Macro sul prodotto contenuto all'interno del flacone in vetro ambrato Oway. La texture dello shampoo appare liquida con bollicine.

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thermo-detangling cloud

Detangling thermal protection hair lotion.
Detangles and protects from heat with an invisible, weightless touch.

€50.50 - 240 ml

Discover the world of Oway: haircare, skincare and lifestyle

Oway offers a complete range of products developed according to the principles of Agricosmetica®. Formulations combine plant-based ingredients with advanced research to meet haircare, skincare and lifestyle needs with performance and coherence.

Haircare

From scalp to lengths, Oway haircare addresses every need: balance, shine, protection and styling. Sulfate-free shampoos, masks, treatments and styling products work in synergy to support the hair fibre while preserving its natural structure. The range is completed by professional tools designed with the same attention to materials and function.

Skincare

Oway skincare is designed to cleanse, hydrate and support the skin through targeted daily rituals. Each formula enhances the properties of botanical extracts, helping maintain balance, comfort and vitality.

Lifestyle & Artigiano

The lifestyle collection extends this approach into living spaces. Objects and accessories are created through artisanal processes and material recovery, giving new form to glass and terracotta. Each piece brings function and atmosphere into everyday environments.

Oway brings together hair, skin and daily rituals in a unified vision, where formulation, materials and design follow the same direction.