Beauty is made of choices
And we at OWAY have chosen.
WE HAVE CHOSEN AGRICOSMETICS®.
Because rather than chemistry that mimics nature we prefer to go
back nature itself, with cosmetic formulas obtained from biodynamic agriculture.
WE HAVE CHOSEN TO GO BEYOND PLASTIC.
In contrast with the single-use concept and the indelible mark of plastic, we design glassand aluminium packaging and process natural and recovered materials to create unique and original items of design.
These are our choices.
And we will continue to make them for
you, for Oway professionals and for our planet.
Agricosmetica® – Hair & Skin
Oway’s Agricosmetica® is rooted in Ortofficina, where it nurtures skin and hair with active ingredients extracted in harmony with nature’s rhythms. Treatments crafted with biodynamic, botanical and upcycled ingredients become regenerative rituals — in the salon and at home.
Artigiano
Artigiano is our creative and manufacturing hub, where glass, wood and terracotta take shape through mindful reuse. Here, tools and design objects are born for those who embrace the Oway philosophy — in salons, at home, in everyday life.
Post-plastic world
Our horizon leaves plastic behind. We design long-lasting products and objects, choosing materials that don’t demand a price from the Earth tomorrow. We build the future today — one gesture at a time.